Center for Public Interest Communications

6 Simple Steps to Understanding Your Audiences Through Research

Research can be a powerful tool to help inform strategic planning processes, by helping organizations better define audience segments, vet early stage ideas, and identify new impact opportunities ahead. Jen Barth, founder of Big Small Brands, a Portland-based branding consultancy, shares 6 best practices to help you better understand and engage the communities you serve. Continue Reading 6 Simple Steps to Understanding Your Audiences Through Research

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2 min

Does Believing in a “Fair” System Stall Social Movements?

A new study has some surprising findings about the connection between the belief that we can change the political system and our willingness to mobilize. It turns out that –… Continue Reading Does Believing in a “Fair” System Stall Social Movements?

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2 min

Make It Personal: Identifying with a Charity May Increase Donations

Charity work may be about creating a better world for everyone, but when it comes to boosting donations for an individual organization, a little bit of competition can help. These… Continue Reading Make It Personal: Identifying with a Charity May Increase Donations

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2 min

Guilt May Increase Support for Climate Action

New research out of Cornell University suggests that when people feel guilty, they’re more likely to support some climate policies, particularly those targeting businesses blocking climate progress. The findings come from… Continue Reading Guilt May Increase Support for Climate Action

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3 min

Stigma, Social Media, and STIs

By Wayne Rivera Researchers: Vanessa Boudewyns, RTI International Itai Himelboim, University of Georgia Derek L. Hansen, Brigham Young University Brian G. Southwell, RTI International, University of North Carolina at Chapel… Continue Reading Stigma, Social Media, and STIs

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2 min

4 studies on increasing empathy and donations this holiday season

To kick off the season, here are four studies that can help you increase empathy and donations for your cause. From increasing feelings of awe, to taking a page out of the Black Friday playbook, read what scientists suggest can increase generosity and giving this season. Continue Reading 4 studies on increasing empathy and donations this holiday season

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2 min

Bad Vibes: Negative Images Reduce Charitable Giving

A new study suggests that appeals for humanitarian aid are less likely to succeed if people see images or are told things they find too upsetting. This comes from a… Continue Reading Bad Vibes: Negative Images Reduce Charitable Giving

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2 min

Reducing the Stigma of Eating Disorders with the Right Message

Eating disorders can be devastating illnesses, and matters are made worse for individuals with an eating disorder by social stigmas which suggest they are to blame for their disease. But… Continue Reading Reducing the Stigma of Eating Disorders with the Right Message

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3 min

Concern for Your Community May Feed Conspiracy Theories

It turns out that conspiracy theorists aren’t the isolated loners you might expect. In fact, for some people with a high level of personal uncertainty, believing in conspiracy theories is… Continue Reading Concern for Your Community May Feed Conspiracy Theories

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3 min

Been There, Done That: Sometimes Experience Makes Us Less Empathetic

A study from Northwestern University and Georgetown University challenges the assumption that people who have successfully overcome setbacks – such as unemployment or bullying – are more sympathetic to those… Continue Reading Been There, Done That: Sometimes Experience Makes Us Less Empathetic

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6 Simple Steps to Understanding Your Audiences Through Research

Does Believing in a “Fair” System Stall Social Movements?

Make It Personal: Identifying with a Charity May Increase Donations

Guilt May Increase Support for Climate Action

Stigma, Social Media, and STIs

4 studies on increasing empathy and donations this holiday season

Bad Vibes: Negative Images Reduce Charitable Giving

Reducing the Stigma of Eating Disorders with the Right Message

Concern for Your Community May Feed Conspiracy Theories

Been There, Done That: Sometimes Experience Makes Us Less Empathetic

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Science Communications Course

The Science of Belief: Identify Perceptions of Harm

How We Are Making Sure The Science We Share Is Good

The Science of Belief: Move Beyond “Us” and “Them” to “We”

Persuasion in a “Post-Truth” World

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Covering immigration in local news—an exploration by Define American

Re-examining narratives on poverty and wealth — the BROKE project

Strategic Communications Academy for University of Florida Engineering Scholars

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