Journal of Public Interest Communications

The Journal of Public Interest Communications (JPIC) is an open-access, interdisciplinary journal—and available for free—featuring peer-reviewed research focused on the emerging field of public interest communications.

JPIC publishes four types of articles:

  • Original research that offers empirically based suggestions for communicators and activists working in the field of public interest communications.
  • Reports written primarily by practitioners that analyze strategies and tactics used by the field.
  • Analyses of specific public interest communications campaigns currently underway or that happened in the past.
  • Commentary pieces featuring constructive criticism and suggestions for future research from practitioners, researchers, activists, and others involved in public interest communications.

Past issues have included articles on the role of Twitter in helping activists build community, how advocacy and public relations can create positive change for public good, and how audiences interpret pop culture messages about climate change, among other topics.

Read more about the journal
and browse past issues.