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      • Beyond raising awareness: How to create lasting change
      • Strategic Communications Academy for UF Leaders & Scholars
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Center for Public Interest Communications
Support
  • About
    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • What We’ve Shared
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Contact Us
    • Job: Center Research Assistant
  • Our Services
    • Strategy Consulting
    • Issue Research
    • Training – Frameworks and Custom
  • Frameworks & Resources
  • Training
    • Programs
    • Now Recruiting
      • Beyond raising awareness: How to create lasting change
      • Strategic Communications Academy for UF Leaders & Scholars
      • UF Science Communication Short Course
  • Case Studies

Journal of Public Interest Communications

The Journal of Public Interest Communications (JPIC) is an open-access, interdisciplinary journal—and available for free—featuring peer-reviewed research focused on the emerging field of public interest communications.

JPIC publishes four types of articles:

  • Original research that offers empirically-based suggestions for communicators and activists working in the field of public interest communications
  • Reports written primarily by practitioners that analyze strategies and tactics used by the field
  • Analyses of specific public interest communications campaigns currently underway or that happened in the past
  • Commentary pieces featuring constructive criticism and suggestions for future research from practitioners, researchers, activists and others involved in public interest communications

Past issues have included articles on the role of Twitter in helping activists build community, how advocacy and public relations can create positive change for public good, and how audiences interpret pop culture messages about climate change, among other topics.

Read more about the journal
and browse past issues.

More of our work
  • Communicating the Complexity of Displacement in a Changing Climate
  • The Back-of-the-Envelope Guide to Communications Strategy
  • The Science of Belief: Move Beyond “Us” and “Them” to “We”
  • Persuasion in a “Post-Truth” World
Latest from the Center
  • Teresa Gonzales and Nicole Bronzan
    Paper exploring local discursive frames of poverty and race wins 2023 research prize
  • Center welcomes two collaborators in research and strategy
  • 2023 Research Prize Finalists
    Center announces three finalists for the $10,000 public interest communications research prize
  • Rakeem Robinson
    Center honors the memory of colleague Rakeem Robinson
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • Strategic Communications Academy for University of Florida Engineering Scholars
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project

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Keep up with our latest; request our periodic newsletter.

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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2022

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

  • Social Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

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