• About
    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • What We’ve Shared
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
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    • Contact Us
    • Job: Center Research Assistant
  • Our Services
    • Strategy Consulting
    • Issue Research
    • Training – Frameworks and Custom
  • Frameworks & Resources
  • Training
    • Programs
    • Now Recruiting
      • Beyond raising awareness: How to create lasting change
      • Strategic Communications Academy for UF Leaders & Scholars
      • UF Science Communication Short Course
  • Case Studies
Center for Public Interest Communications
Support
  • About
    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • What We’ve Shared
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Contact Us
    • Job: Center Research Assistant
  • Our Services
    • Strategy Consulting
    • Issue Research
    • Training – Frameworks and Custom
  • Frameworks & Resources
  • Training
    • Programs
    • Now Recruiting
      • Beyond raising awareness: How to create lasting change
      • Strategic Communications Academy for UF Leaders & Scholars
      • UF Science Communication Short Course
  • Case Studies

Our Services

The Center works with government agencies, universities, foundations, non-profits and public interest communications agencies to create and implement effective communication strategies.

We curate and activate insights from behavioral, cognitive, social and communication sciences to help move beyond raising awareness to help build the world we wish existed.

Our team can help you in the following ways:

  • Work with you to apply the science of human-centered design to make your communications more effective.
  • Conduct systems thinking to assess your organizational needs, strategic goals and target audiences.
  • Undertake content analysis, qualitative analysis, focus groups, surveys, interviews and ethnographies.
  • Assist with the development of strategies, messages and tactics that support effective communication with media, policymakers and other key audiences and constituencies.
  • Assess your digital and social media strategy and explore how you can create thoughtful content for online platforms.
  • Show you how the fascinating science of storybuilding can be integrated into your messaging efforts.
  • Create research briefs on specific topics and help you develop plans to make the most effective use of them.
  • Help you create and conduct collaborative events, host webinars, and plan customized face-to-face workshops and trainings.

We welcome the opportunity to hear about your ideas and needs, and to share our thoughts about how we can help you.

Drop us a line so we can discuss ways we can work together.

our frameworks inform our work: Discover more
four questions illlustration

Four Questions: The Back of the Envelope Guide to Strategy

Find Out More

The Science of What Makes People Care – Six Imperatives for Changemakers

Find Out More
illlustration

Science of Story Building

Find Out More
illustration

Build the World You Wish Existed: An Action Guide

Find Out More
six spheres illustration

The Six Spheres of Influence

Find Out More

More of our work
  • Illustration by Ailadi
    Communicating Complexity in the Humanitarian Sector
  • Why Intersectional Stories Are Key to Helping the Communities We Serve
  • Illustration by Ailadi.
    Designing Diverse and Gender Inclusive Humanitarian Organizations
  • The Science of Story Building
Latest from the Center
  • Teresa Gonzales and Nicole Bronzan
    Paper exploring local discursive frames of poverty and race wins 2023 research prize
  • Center welcomes two collaborators in research and strategy
  • 2023 Research Prize Finalists
    Center announces three finalists for the $10,000 public interest communications research prize
  • Rakeem Robinson
    Center honors the memory of colleague Rakeem Robinson
How We Help – Case Studies
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency

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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2022

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

  • Social Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

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