• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Our Services

The Center works with government agencies, universities, foundations, non-profits and public interest communications agencies to create and implement effective communication strategies.

We curate and activate insights from behavioral, cognitive, social and communication sciences to help move beyond raising awareness to help build the world we wish existed.

Our team can help you in the following ways:

  • Work with you to apply the science of human-centered design to make your communications more effective.
  • Conduct systems thinking to assess your organizational needs, strategic goals and target audiences.
  • Undertake content analysis, qualitative analysis, focus groups, surveys, interviews and ethnographies.
  • Assist with the development of strategies, messages and tactics that support effective communication with media, policymakers and other key audiences and constituencies.
  • Assess your digital and social media strategy and explore how you can create thoughtful content for online platforms.
  • Show you how the fascinating science of storybuilding can be integrated into your messaging efforts.
  • Create research briefs on specific topics and help you develop plans to make the most effective use of them.
  • Help you create and conduct collaborative events, host webinars, and plan customized face-to-face workshops and trainings.

We welcome the opportunity to hear about your ideas and needs, and to share our thoughts about how we can help you.

our frameworks inform our work: Discover more
six spheres illustration

The Six Spheres of Influence

Find Out More
four questions illlustration

Four Questions: The Back of the Envelope Guide to Strategy

Find Out More
illlustration

Science of Story Building

Find Out More
illustration

Build the World You Wish Existed: An Action Guide

Find Out More

The Science of What Makes People Care – Six Imperatives for Changemakers

Find Out More

Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
More of our work
  • How to Build Better Calls to Action
  • Finding the Right Messenger for Your Message
  • Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.
  • Building the Field of Public Interest Communications
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

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