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Center for Public Interest Communications
Support
  • About
    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • What We’ve Shared
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Contact Us
    • Job: Center Research Assistant
  • Our Services
    • Strategy Consulting
    • Issue Research
    • Training – Frameworks and Custom
  • Frameworks & Resources
  • Training
    • Programs
    • Now Recruiting
      • Beyond raising awareness: How to create lasting change
      • Strategic Communications Academy for UF Leaders & Scholars
      • UF Science Communication Short Course
  • Case Studies

Scholarship & Publications

BROKE project screenshot
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Re-examining narratives on poverty and wealth — the BROKE project

  • August 3, 2022
In 2019, the Center for Public Interest Communications and the Radical Communicators Network co-applied for the Gates Grand Economic Challenge and earned a small grant from the Omidyar Network…
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Photo by -slav-
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This Untapped Tool Could Help Boost Vaccination Rates

  • January 27, 2022
The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans vaccinated. Here’s a tool no one has tried:…
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Why Intersectional Stories Are Key to Helping the Communities We Serve

  • September 29, 2021
Telling diverse and inclusive stories for social change that center marginalized communities and build understanding requires that we show the complex ways communities experience systems of…
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Finding the Right Messenger for Your Message

  • May 6, 2021
Trusted messengers are important to the success of any advocacy campaign. Here are eight archetypes and four audience contexts to help organizers find the right ones. Published: Stanford…
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How to Build Better Calls to Action

  • January 6, 2020
A well-told story can inspire people to engage with social and environmental issues, but how do nonprofits channel that energy into behaviors that make a difference? Behavioral science can…
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Illustration by Ailadi
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Outsmart Gender Bias through Design

  • December 15, 2019
Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more…
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Illustration by Ailadi.
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Designing Diverse and Gender Inclusive Humanitarian Organizations

  • December 15, 2019
Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more…
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Illustration by Ailadi
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Communicating Complexity in the Humanitarian Sector

  • October 16, 2019
In this article, Center team members and their partners at the UN Refugee Agency’s Innovation Service, describe how academic research can be used to help think through the complexity of…
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Photo by Klaus Nielsen:
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How to Use Stories to Bring ‘Us’ and ‘Them’ Together

  • June 17, 2019
To build more inclusive movements, social advocacy organizations and activists need to create stories that can engage both familiar and new communities. Published: Stanford Social Innovation…
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Changing Mindsets, Changing the Rules

  • June 4, 2019
A talk on communicating climate change in the anthropocene delivered in June 2019 at a conference hosted by Partners for a New Economy. Published: YouTube
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More of our work
  • Persuasion in a “Post-Truth” World
  • How to Tell Stories About Complex Issues
  • Illustration by Ailadi
    Communicating Complexity in the Humanitarian Sector
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
Latest from the Center
  • Teresa Gonzales and Nicole Bronzan
    Paper exploring local discursive frames of poverty and race wins 2023 research prize
  • Center welcomes two collaborators in research and strategy
  • 2023 Research Prize Finalists
    Center announces three finalists for the $10,000 public interest communications research prize
  • Rakeem Robinson
    Center honors the memory of colleague Rakeem Robinson
How We Help – Case Studies
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • Strategic Communications Academy for University of Florida Engineering Scholars

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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

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