Building the world we wish existed

We help movements, foundations, agencies and organizations apply behavioral, cognitive and social science to build better communication strategies for the common good.

Why Public Interest Communications? We are formalizing the study and practice of science-based, strategically planned communication campaigns for the greater good. A public interest communications approach has the main goal of achieving significant and sustained positive behavioral change on issues that transcend the particular interests of any single organization or individual. Read more »

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Some of Our Public Scholarship

Stop Raising Awareness Already


Too many organizations concentrate on raising awareness about an issue without knowing how to translate that awareness into action. Read why in SSIR »

The Back-of-the-Envelope Guide to Communications Strategy℠


This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change. Read more »

The Science of What Makes People Care℠


Effective communication is not simply about getting your message out. It requires you to strategically
tap into what shapes people’s feelings and values. Read our framework in SSIR »

The Science of Story Building℠


Why we need to understand how to build better stories. We look at what research tells us about how brains work to tell stories that are more compelling, memorable and inspiring. More at scienceofstories.org »

Center’s Jack Barry Reveals How Lack of Universal Internet Access Puts Millions at Further Risk During COVID-19 Pandemic

May 27, 2020

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Jack Barry

Q&A with our new Research Associate Jack Barry

May 14, 2020

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Ann Christiano Reflects on her 10-year Quest to Build the Field of Public Interest Communications

May 6, 2020

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Winners of 2020 Research Prize Have Good News for How to Fight Bad News

February 14, 2020

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Apr 2

WEBINAR: The Science of What Makes People Care

2 pm ET/11am PT
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For more information about the Center for Public Interest Communications, please fill out and submit our contact form. To get in touch with team members, please send an email.

Ann Christiano, Director

Annie Neimand, Director of Research

Ellen Nodine, Director of Programs and Training

Brendan Martin, Communications Assistant

Matt Sheehan, Managing Director

Lissette Tolentino, Research Fellow

Want more? Earn a Master's degree in driving social change. Apply today!

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.