We help movements, foundations, agencies and organizations apply behavioral, cognitive and social science to build better communication strategies for the common good.
Why Public Interest Communications? We are formalizing the study and practice of science-based, strategically planned communication campaigns for the greater good. A public interest communications approach has the main goal of achieving significant and sustained positive behavioral change on issues that transcend the particular interests of any single organization or individual. Read more »
Our core team features experts in public relations, social science research, journalism and training. Find out more about us.
We work with government agencies, foundations, nonprofits and public communications agencies to solve difficult problems. These case studies describe how our work has helped several of our clients.
Our annual prize is one way we achieve our mission of turning research into actionable insights for the front line. Read about this year’s winning paper on how people can be inoculated from online misinformation.
Stop Raising Awareness Already
Too many organizations concentrate on raising awareness about an issue without knowing how to translate that awareness into action. Read why in SSIR »
The Back-of-the-Envelope Guide to Communications Strategy℠
This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change. Read more »
The Science of What Makes People Care℠
Effective communication is not simply about getting your message out. It requires you to strategically
tap into what shapes people’s feelings and values. Read our framework in SSIR »
The Science of Story Building℠
Why we need to understand how to build better stories. We look at what research tells us about how brains work to tell stories that are more compelling, memorable and inspiring. More at scienceofstories.org »