News from and about the Center for Public Interest Communications.
Moving Beyond Awareness to Achieve Policy Change
Awareness campaigns are everywhere. From social media hashtags to global movements, raising awareness has become a staple of advocacy work. However, awareness alone is not enough to drive…
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From Awareness to Action: How to Design Campaigns That Drive Donations
Campaigns that drive donations must go beyond simply informing people about an issue. To inspire action, it’s crucial to understand what motivates people to care deeply enough to…
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How Rolando Negron Brings Research to Life at UF/IFAS
After years in science and education, Rolando Negron stepped into a new role as Acquisitions Editor at UF/IFAS and quickly recognized a challenge: connecting research with the public. To…
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Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust
The Council on Foundations and the Center for Public Interest Communications today announced the release of Philanthropy’s New Voice, the largest study ever of narratives in philanthropy. The…
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Paper exploring local discursive frames of poverty and race wins 2023 research prize
Teresa Gonzales, Ph.D., Elizabeth M. Thissell and Soumitra Thorat take home $10,000 Hon Prize in Public Interest Communications Research Researchers using ethnographic research in a small…
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Center welcomes two collaborators in research and strategy
The UF Center for Public Interest Communications is thrilled to announce that internal negotiations with CJC administration has concluded and we’re able to formally welcome two faculty…
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Center announces three finalists for the $10,000 public interest communications research prize
A committee of scholars and practitioners working with the Center for Public Interest Communications at the University of Florida has selected three finalists for the annual Prize for Research…
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Center honors the memory of colleague Rakeem Robinson
A note from UF College of Journalism and Communications Dean Hub Brown: I am very saddened to announce that the CJC family has lost a special student and an extraordinary human being. Doctoral…
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Center collaborates with Define American on analysis of local news coverage of immigration
Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state a…
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Center publishes evidence-based guide to help folks talk with others about COVID vaccines
The Center for Public Interest Communications has released “Talking With Your Friends and Loved Ones About COVID-19 Vaccination,” an evidence-based messaging framework. Conversations with…
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Strategic Communication Academy Celebrates Six Years of Success Helping UF Faculty and Staff Become More Effective Communicators
By Lila Greenberg, B.S. Telecommunication 2022 The Strategic Communications Academy for UF Leaders and Scholars (SCA) on Sept. 7, 2022, celebrated its sixth anniversary by hosting a reunion…
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Jack Barry Helps Startup Companies in Tunisia Create Social Value
Barry conducted trainings on how to effectively add a social value component to entrepreneurial business projects, and how to best market that social value to more interested audiences.…
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Center partners with Radical Communicators and Milli to release report on poverty narratives
Stories around poverty and wealth often highlight individual choices and actions as the source and solution of complex issues. To examine this phenomenon, the Center for Public Interest…
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Center presents with UNHCR Innovation Service at 2022 United Nations Behavior Science Week
In an effort to understand how worldviews and values shape individual’s responses to refugees, the United Nations High Commissioner for Refugees Innovation Service partnered with…
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Karel Chair hosts Public Interest Communications Summer Institute
Karel Chair in Public Interest Communications Angela Bradbery convened dozens of faculty and professionals in June 2022 at Howard University in Washington, D.C. for the inaugural summer…
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