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  • About
    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • What We’ve Shared
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Contact Us
  • Our Services
    • Strategy Consulting
    • Issue Research
    • Training – Frameworks and Custom
  • Frameworks & Resources
  • Training
  • Case Studies

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Center for Public Interest Communications

153 posts

Center honors the memory of colleague Rakeem Robinson

Rakeem Robinson
A note from UF College of Journalism and Communications Dean Hub Brown: I am very saddened to announce that the CJC family has lost a special student and an extraordinary… Continue Reading Center honors the memory of colleague Rakeem Robinson
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  • 3 min

Covering immigration in local news—an exploration by Define American

In 2022, the Center for Public Interest Communications was engaged by Define American to assist with a report they were developing around the narratives on immigrant policy and communities. The… Continue Reading Covering immigration in local news—an exploration by Define American
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images of report from Define American
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  • 2 min

Center collaborates with Define American on analysis of local news coverage of immigration

Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state… Continue Reading Center collaborates with Define American on analysis of local news coverage of immigration
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  • 1 min

Center publishes evidence-based guide to help folks talk with others about COVID vaccines

The Center for Public Interest Communications has released “Talking With Your Friends and Loved Ones About COVID-19 Vaccination,” an evidence-based messaging framework. Conversations with close friends, family and coworkers are… Continue Reading Center publishes evidence-based guide to help folks talk with others about COVID vaccines
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Fish and Counts
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Jillian Fish and Payton Counts win the 2022 frank research prize

Research on Narratives for Native People Wins $10,000 Research Prize in Public Interest Communications Researchers studying the use of digital platforms to help Native American people tell their own stories… Continue Reading Jillian Fish and Payton Counts win the 2022 frank research prize
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  • 2 min

Strategic Communications Academy for University of Florida Engineering Scholars

The Challenge: How can engineers effectively communicate their work to the people who need it most? The Center partnered with the University of Florida Herbert Wertheim College of Engineering to… Continue Reading Strategic Communications Academy for University of Florida Engineering Scholars
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To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense. Continue Reading To Win Against False Information, We Must Play Offense
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Who Are You Calling Anti-Science?

Those who reject vaccines or the climate consensus often embrace other legitimate areas of research. Continue Reading Who Are You Calling Anti-Science?
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Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

If someone sees or hears something they don't want to believe...they probably won't believe it. Continue Reading Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality
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Why Do Science Issues Seem to Divide us Along Party Lines

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself. Continue Reading Why Do Science Issues Seem to Divide us Along Party Lines
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More of our work
  • Communicating the Complexity of Displacement in a Changing Climate
  • Illustration by Ailadi
    Communicating Complexity in the Humanitarian Sector
  • Stop Raising Awareness Already
  • Photo by Jean Balzan, pexels
    Building a Communication Strategy for Diversity and Inclusion
Latest from the Center
  • Teresa Gonzales and Nicole Bronzan
    Paper exploring local discursive frames of poverty and race wins 2023 research prize
  • Center welcomes two collaborators in research and strategy
  • 2023 Research Prize Finalists
    Center announces three finalists for the $10,000 public interest communications research prize
  • Strategic Communication Academy Celebrates Six Years of Success Helping UF Faculty and Staff Become More Effective Communicators
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project

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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

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