Center for Public Interest Communications

Changemakers in Action: Dr. Audrey Goldfarb

composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"

Interview by Kate McNamara As a newly minted PhD in telomere biology and now a postdoctoral researcher in the Korb Lab at the University of Pennsylvania Perelman School of Medicine,… Continue Reading Changemakers in Action: Dr. Audrey Goldfarb

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3 min

Center honors the memory of colleague Rakeem Robinson

A note from UF College of Journalism and Communications Dean Hub Brown: I am very saddened to announce that the CJC family has lost a special student and an extraordinary… Continue Reading Center honors the memory of colleague Rakeem Robinson

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2 min

Center collaborates with Define American on analysis of local news coverage of immigration

Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state… Continue Reading Center collaborates with Define American on analysis of local news coverage of immigration

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3 min

Covering immigration in local news—an exploration by Define American

In 2022, the Center for Public Interest Communications was engaged by Define American to assist with a report they were developing around the narratives on immigrant policy and communities. The… Continue Reading Covering immigration in local news—an exploration by Define American

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1 min

Center publishes evidence-based guide to help folks talk with others about COVID vaccines

The Center for Public Interest Communications has released “Talking With Your Friends and Loved Ones About COVID-19 Vaccination,” an evidence-based messaging framework. Conversations with close friends, family and coworkers are… Continue Reading Center publishes evidence-based guide to help folks talk with others about COVID vaccines

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3 min

Jillian Fish and Payton Counts win the 2022 frank research prize

Research on Narratives for Native People Wins $10,000 Research Prize in Public Interest Communications Researchers studying the use of digital platforms to help Native American people tell their own stories… Continue Reading Jillian Fish and Payton Counts win the 2022 frank research prize

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6 min

To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense. Continue Reading To Win Against False Information, We Must Play Offense

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2 min

Who Are You Calling Anti-Science?

Those who reject vaccines or the climate consensus often embrace other legitimate areas of research. Continue Reading Who Are You Calling Anti-Science?

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5 min

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

If someone sees or hears something they don't want to believe...they probably won't believe it. Continue Reading Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

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6 min

Why Do Science Issues Seem to Divide us Along Party Lines

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself. Continue Reading Why Do Science Issues Seem to Divide us Along Party Lines

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Changemakers in Action: Dr. Audrey Goldfarb

Center honors the memory of colleague Rakeem Robinson

Center collaborates with Define American on analysis of local news coverage of immigration

Covering immigration in local news—an exploration by Define American

Center publishes evidence-based guide to help folks talk with others about COVID vaccines

Jillian Fish and Payton Counts win the 2022 frank research prize

To Win Against False Information, We Must Play Offense

Who Are You Calling Anti-Science?

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

Why Do Science Issues Seem to Divide us Along Party Lines

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

How We Are Making Sure The Science We Share Is Good

Why Intersectional Stories Are Key to Helping the Communities We Serve

The Secret to Better Storytelling for Social Change: Better Partnerships

Outsmart Gender Bias through Design

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

Staff professional development via ‘drip’ training integrated in Slack

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

Invest in Trust – a vaccine communications guide for CNAs

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