• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
  • Research & Insights

Reducing the Stigma of Eating Disorders with the Right Message

  • November 23, 2015
  • 2 minute read
Total
0
Shares
0
0
0
0

Eating disorders can be devastating illnesses, and matters are made worse for individuals with an eating disorder by social stigmas which suggest they are to blame for their disease. But a new study out of Bond University in Australia suggests that highlighting the biological and genetic components of eating disorders may reduce the illness’s stigma.

Psychologists Amy Jean Bannatyne and Lisa Marie Abel conducted an experiment using 161 university students from a school in Australia. They described their results in a 2015 issue of the Australian Journal of Psychology.

The experiment involved students who had never been diagnosed with an eating disorder. The students were randomly assigned to read one of four vignettes regarding the causes of anorexia nervosa (AN). The biological vignette focused on biological and genetic factors for the disease, such as heritability, and the presence of specific genes. The socio-cultural vignette discussed factors such as “media influence [and] societal body image ideals.” The environmental vignette featured influences like “modelling of dieting behaviors [and] trauma.” Finally, the multifactorial condition discussed how biological, environmental and social factors combine to cause AN.

After reading the vignettes, the students answered questions about the causes of AN, their opinions of people with AN, and the how much stigma they felt towards people with AN (measured by asking whether they felt suffers were “selfish/vain, weak, and [to] blame [for their illness].” Participants were also asked whether they would be willing to sign a petition which encouraged private health providers to fully cover AN the same way the cover other illnesses.

Bannatyne and Abel found that, overall, the students tended to believe socio-cultural factors were stronger in producing AN than biological factors and environmental factors. They also ascribed negative characteristics to individuals with anorexia, such as “boring, weak, [and] insecure,” and “were ambivalent about whether individuals with AN were to blame for their condition.”

However, students who read the biological vignette were less likely to blame individuals with anorexia for their condition, particularly when compared to the students who read the socio-cultural vignette. Indeed, “participants who viewed a socio-cultural explanation of AN were less willing to register for an AN advocacy activity…compared to individuals in all other…conditions.”

Bannatyne and Abel suggest that these findings “provide further preliminary evidence that wider dissemination of research findings through popular media regarding the biological and genetic causes of AN may bring to people’s attention that the disorder is not solely determined by socio-cultural factors.” In turn, this may result in “a corresponding decrease in the amount of blame-based stigmazation AN suffers receive.”

The caution, though, that biological explanations can sometimes increase stigma, as people begin to see suffers as genetically different from people without the disease. “Therefore it is important to consider any unintended consequences prior to commencing education campaigns highlighting the role of genetics in AN,” they advise.

Australian Journal of Psychology

Researchers:
Amy Jean Bannatyne and Lisa Marie Abel, Bond University, Queensland, Australia

Total
0
Shares
Share 0
Tweet 0
Share 0
Related Topics
  • frankology
Previous Article
  • Research & Insights

Concern for Your Community May Feed Conspiracy Theories

  • November 18, 2015
View Post
Next Article
  • Research & Insights

Bad Vibes: Negative Images Reduce Charitable Giving

  • November 25, 2015
View Post
Professional Development
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
  • Beyond raising awareness: How to create lasting change
More of our work
  • Building the Field of Public Interest Communications
  • Illustration by Ailadi.
    Designing Diverse and Gender Inclusive Humanitarian Organizations
  • Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language
    Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust
  • To Win Against False Information, We Must Play Offense
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.