• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
  • Center Update

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

  • November 17, 2025
  • 2 minute read
Total
0
Shares
0
0
0
0

In the lead-up to the 2025 election and launch of the 2026 midterms, perceptions of affordability of housing in the United States were highly negative. Nearly 3 in 4 Americans said they think housing affordability has worsened in their communities in recent years. Only 7% of respondents thought it had improved.

Survey respondents reported they were also concerned about their own ability to afford housing, as close to half of the respondents, 46.7%, reported being moderately or extremely concerned, 26.6% are slightly concerned and only 26.7% reported not being concerned about funding their own housing. 

The survey of 1,400 Americans, conducted by YouGov and designed by the University of Florida Center for Public Interest Communications on behalf of the Housing Partnership Network, found a widespread perception of a lack of affordability in housing. This perception is a likely driver of the larger economic affordability crisis, influencing the 2025 elections in New Jersey, Virginia, and other local races across the country.

When asked about their perceptions of housing affordability compared to a few years earlier, an overwhelming majority, 71.4%, reported that affordability has worsened in their community, compared to the number of people who reported “about the same” at 21.6% and only 7% who said it improved. 

Nearly half (44.4%) of respondents reported personally knowing someone who is having trouble finding affordable housing.

When participants were asked to rate the causes of the affordable housing shortage, most respondents attributed the shortage to rising building costs and economic uncertainty. Regardless of political leaning, these factors were rated as strong causes of the problem. 

Participants reported significantly greater support for government investment and nonprofit investment than for private investment to address housing affordability. When asked whom they trust to provide affordable housing, nonprofit builders and housing organizations ranked the highest compared to private providers.

The survey mirrored the U.S. population in terms of education, geography, age, race/ethnicity, gender, and home ownership.

Other findings included the value of framing the economic effect of building more affordable housing as a local, community-wide benefit.   

Total
0
Shares
Share 0
Tweet 0
Share 0
Related Topics
  • affordable housing
  • Housing Partnership Network
  • HPN
Previous Article
  • Center Update

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

  • June 5, 2025
View Post
Next Article
  • Center Update

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

  • March 16, 2026
View Post
Professional Development
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
  • Beyond raising awareness: How to create lasting change
More of our work
  • Persuasion in a “Post-Truth” World
  • The Back-of-the-Envelope Guide to Communications Strategy
  • The Secret to Better Storytelling for Social Change: Better Partnerships
  • Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
  • Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It
How We Help – Case Studies
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.