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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
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    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
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Center for Public Interest Communications

153 posts

What You Value Most About Yourself Can Save Your Life

Getting people to focus on their overall wellbeing might make them less fearful about learning about what steps they need to take to maintain good health. Continue Reading What You Value Most About Yourself Can Save Your Life
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  • 2 min

How To Make Narcissists Think Green Is The New Black

Maybe we can use some of that self-love that characterizes the attitudes and behavior of narcissists to convince them that by adopting more environmentally friendly lifestyles, others besides themselves will admire them for their choices. Continue Reading How To Make Narcissists Think Green Is The New Black
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  • 2 min

Harry Potter’s Powers Can Vanquish Prejudice

Not only does Harry Potter have the power to overcome evil, he can also teach how to curb intolerance of gay people and immigrants in real life. Continue Reading Harry Potter’s Powers Can Vanquish Prejudice
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Professional Development
  • Beyond raising awareness: How to create lasting change
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More of our work
  • Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.
  • To Win Against False Information, We Must Play Offense
  • The Back-of-the-Envelope Guide to Communications Strategy
  • Why Intersectional Stories Are Key to Helping the Communities We Serve
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
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    Innovation Service of UNHCR: the UN Refugee Agency
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
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Center for Public Interest Communications
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Gainesville, FL 32611-8400

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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