The Center for Public Interest Communications curates and translates evidence-based insights from a range of disciplines and activates these findings through robust frameworks developed and offered by the team. We use these frameworks to inform our own consulting work and offer a number of trainings for you to also use these scaffolds to inform your work.
Science of Story Building
Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about…
Build the World You Wish Existed: An Action Guide
When tackling a big problem, it can be important to approach it from a systems-thinking and human-centered design perspective. Applying these tools helps you discover what you can leverage to…
Four Questions: The Back of the Envelope Guide to Strategy
Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can make a world…
The Six Spheres of Influence
Public interest communication can activate six spheres of influence that changemakers can use to accomplish their goals. We explore each sphere and the power that each holds. Policy: The…
The Science of What Makes People Care – Six Imperatives for Changemakers
The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science…