• About
    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • What We’ve Shared
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Contact Us
    • Job: Center Research Assistant
  • Our Services
    • Strategy Consulting
    • Issue Research
    • Training – Frameworks and Custom
  • Frameworks & Resources
  • Training
    • Programs
    • Now Recruiting
      • Beyond raising awareness: How to create lasting change
      • Strategic Communications Academy for UF Leaders & Scholars
      • UF Science Communication Short Course
  • Case Studies
Center for Public Interest Communications
Support
  • About
    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • What We’ve Shared
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Contact Us
    • Job: Center Research Assistant
  • Our Services
    • Strategy Consulting
    • Issue Research
    • Training – Frameworks and Custom
  • Frameworks & Resources
  • Training
    • Programs
    • Now Recruiting
      • Beyond raising awareness: How to create lasting change
      • Strategic Communications Academy for UF Leaders & Scholars
      • UF Science Communication Short Course
  • Case Studies

Frameworks

The Center for Public Interest Communications curates and translates evidence-based insights from a range of disciplines and activates these findings through robust frameworks developed and offered by the team. We use these frameworks to inform our own consulting work and offer a number of trainings for you to also use these scaffolds to inform your work.

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Science of Story Building

Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about…
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Build the World You Wish Existed: An Action Guide

When tackling a big problem, it can be important to approach it from a systems-thinking and human-centered design perspective. Applying these tools helps you discover what you can leverage to…
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four questions illlustration

Four Questions: The Back of the Envelope Guide to Strategy

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can make a world…
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six spheres illustration

The Six Spheres of Influence

Public interest communication can activate six spheres of influence that changemakers can use to accomplish their goals. We explore each sphere and the power that each holds. Policy: The…
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The Science of What Makes People Care – Six Imperatives for Changemakers

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science…
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More of our work
  • To Win Against False Information, We Must Play Offense
  • Illustration by Ailadi
    Outsmart Gender Bias through Design
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
  • Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate
Latest from the Center
  • Teresa Gonzales and Nicole Bronzan
    Paper exploring local discursive frames of poverty and race wins 2023 research prize
  • Center welcomes two collaborators in research and strategy
  • 2023 Research Prize Finalists
    Center announces three finalists for the $10,000 public interest communications research prize
  • Rakeem Robinson
    Center honors the memory of colleague Rakeem Robinson
How We Help – Case Studies
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • Strategic Communications Academy for University of Florida Engineering Scholars

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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2022

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

  • Social Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

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