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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Newsletter

The Real Good Newsletter

Welcome to The Real Good Newsletter—your source for research-backed insights, actionable tools, and inspiring stories in public interest communications. Designed for changemakers, each issue delivers strategies and frameworks to help you drive real impact with your message. Sign up to get these valuable insights straight to your inbox and join a community committed to building a better world.


May 2025 Issue

Communicating in the Moment
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We’re living through a time when expectations shift quickly—and publicly. Norms that once felt stable are being questioned or disappearing altogether. In this environment, organizations are now asking, “What do we say?” Not because they’re looking to play it safe, but because they’re trying to stay grounded in values while navigating real risk.

This edition of The Real Good Newsletter is about finding your voice in this moment. You’ll get science-backed strategies to cut through confusion, rebuild shared language, and speak with clarity—even when the ground is shifting.

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October 2024 Issue

Fixing Data’s Demand Problem
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In this issue, we’re here to help make sure the real, actionable information rises above the static. You’ll get straightforward guidance on crafting reports that actually get noticed—and used. Because let’s face it, data alone doesn’t drive change—people do. Let’s keep your insights from the data graveyard and make sure they’re alive and kicking where it matters.

Continue reading

Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
More of our work
  • The Science of Belief: Use Values and Worldviews to Build Bridges
  • The Back-of-the-Envelope Guide to Communications Strategy
  • Finding the Right Messenger for Your Message
  • Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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