Research & Insights

Thinking About Morality Encourages Charitable Actions

In an increasingly busy world, nonprofits often have the difficult task of convincing volunteers to donate their time. New research suggests that one potential strategy for fighting the time-crunch involves getting people to think about how their actions reflect what kind of a person they are morally. Continue Reading Thinking About Morality Encourages Charitable Actions

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2 min

A Winning Combination for Anti-Smoking Cigarette Labels

New research suggests that cigarette labels emphasizing the benefits of quitting (rather than the consequences of continuing to smoke) are more likely to motivate young people to kick the habit. Continue Reading A Winning Combination for Anti-Smoking Cigarette Labels

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2 min

Reputation Matters In Partnerships Between Businesses and Nonprofits

Businesses and nonprofits win when they partner together, but new research suggests that the business’ reputation has an impact on which side gets the biggest boost. Continue Reading Reputation Matters In Partnerships Between Businesses and Nonprofits

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4 min

6 Simple Steps to Understanding Your Audiences Through Research

Research can be a powerful tool to help inform strategic planning processes, by helping organizations better define audience segments, vet early stage ideas, and identify new impact opportunities ahead. Jen Barth, founder of Big Small Brands, a Portland-based branding consultancy, shares 6 best practices to help you better understand and engage the communities you serve. Continue Reading 6 Simple Steps to Understanding Your Audiences Through Research

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2 min

Does Believing in a “Fair” System Stall Social Movements?

A new study has some surprising findings about the connection between the belief that we can change the political system and our willingness to mobilize. It turns out that –… Continue Reading Does Believing in a “Fair” System Stall Social Movements?

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2 min

Make It Personal: Identifying with a Charity May Increase Donations

Charity work may be about creating a better world for everyone, but when it comes to boosting donations for an individual organization, a little bit of competition can help. These… Continue Reading Make It Personal: Identifying with a Charity May Increase Donations

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2 min

Guilt May Increase Support for Climate Action

New research out of Cornell University suggests that when people feel guilty, they’re more likely to support some climate policies, particularly those targeting businesses blocking climate progress. The findings come from… Continue Reading Guilt May Increase Support for Climate Action

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3 min

Stigma, Social Media, and STIs

By Wayne Rivera Researchers: Vanessa Boudewyns, RTI International Itai Himelboim, University of Georgia Derek L. Hansen, Brigham Young University Brian G. Southwell, RTI International, University of North Carolina at Chapel… Continue Reading Stigma, Social Media, and STIs

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2 min

4 studies on increasing empathy and donations this holiday season

To kick off the season, here are four studies that can help you increase empathy and donations for your cause. From increasing feelings of awe, to taking a page out of the Black Friday playbook, read what scientists suggest can increase generosity and giving this season. Continue Reading 4 studies on increasing empathy and donations this holiday season

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2 min

Bad Vibes: Negative Images Reduce Charitable Giving

A new study suggests that appeals for humanitarian aid are less likely to succeed if people see images or are told things they find too upsetting. This comes from a… Continue Reading Bad Vibes: Negative Images Reduce Charitable Giving

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Thinking About Morality Encourages Charitable Actions

A Winning Combination for Anti-Smoking Cigarette Labels

Reputation Matters In Partnerships Between Businesses and Nonprofits

6 Simple Steps to Understanding Your Audiences Through Research

Does Believing in a “Fair” System Stall Social Movements?

Make It Personal: Identifying with a Charity May Increase Donations

Guilt May Increase Support for Climate Action

Stigma, Social Media, and STIs

4 studies on increasing empathy and donations this holiday season

Bad Vibes: Negative Images Reduce Charitable Giving

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