Research & Insights

2 min

How Conservation Campaigns Fail

Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014… Continue Reading How Conservation Campaigns Fail

View Post

2 min

3 Ways to Keep Your Volunteers

Volunteers are the backbone of many nonprofits. Without people donating their time, the numerous services these nonprofits provide would diminish. However, nonprofits often face the struggle of keeping their volunteers.… Continue Reading 3 Ways to Keep Your Volunteers

View Post

2 min

When it Comes to Climate Change Seeing is Believing and Feeling.

New research suggests that climate skeptics and deniers may struggle to picture climate change. When asked to describe images of what climate change looks like, they come up with nothing.… Continue Reading When it Comes to Climate Change Seeing is Believing and Feeling.

View Post

2 min

The Influential Power of the Ethical Shopper

People don’t always make ethical decision when they make purchases. Even when consumers know a brand’s sustainability and labor practices, they continue to make socially irresponsible decisions and may go… Continue Reading The Influential Power of the Ethical Shopper

View Post

2 min

Increase Humanitarianism with Sadness

Many are searching for ways to boost support for those overseas who are suffering from the outbreaks of infectious diseases. Communications scholar Janet Yang from the University of Buffalo found… Continue Reading Increase Humanitarianism with Sadness

View Post

2 min

Media Depictions of Muslims Divide Us

Media has the power to shape our beliefs and influence our support for different policies. Stereotypical media depictions of Muslims as terrorists increase support for public policies that harm Muslim… Continue Reading Media Depictions of Muslims Divide Us

View Post

2 min

One Tip to Increase Donations

Research finds a reason for all that pesky paperwork. For nonprofits and charities, the process of preparing annual reports, performance evaluations and financial statements may seem like an arduous task,… Continue Reading One Tip to Increase Donations

View Post

2 min

Use This One Emotion to Change the Conversation on Immigration

You can reduce prejudice toward immigrants by reminding people of times when they felt compassion for others. Continue Reading Use This One Emotion to Change the Conversation on Immigration

View Post

How Conservation Campaigns Fail

3 Ways to Keep Your Volunteers

When it Comes to Climate Change Seeing is Believing and Feeling.

The Influential Power of the Ethical Shopper

Increase Humanitarianism with Sadness

Media Depictions of Muslims Divide Us

One Tip to Increase Donations

Use This One Emotion to Change the Conversation on Immigration

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

How to Use Stories to Bring ‘Us’ and ‘Them’ Together

Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.

This Untapped Tool Could Help Boost Vaccination Rates

Communicating Complexity in the Humanitarian Sector

UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Largest Study on Narratives About Philanthropy with the Council on Foundations

Science-based communication strategy on COVID for the UN Verified Initiative

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

Contact Us