Research & Insights

To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense. Continue Reading To Win Against False Information, We Must Play Offense

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2 min

Who Are You Calling Anti-Science?

Those who reject vaccines or the climate consensus often embrace other legitimate areas of research. Continue Reading Who Are You Calling Anti-Science?

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5 min

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

If someone sees or hears something they don't want to believe...they probably won't believe it. Continue Reading Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

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6 min

Why Do Science Issues Seem to Divide us Along Party Lines

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself. Continue Reading Why Do Science Issues Seem to Divide us Along Party Lines

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4 min

Every Little Bit Counts: How to increase blood donations

As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and… Continue Reading Every Little Bit Counts: How to increase blood donations

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6 min

What You See May Affect What You Eat

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating. Continue Reading What You See May Affect What You Eat

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3 min

Psychology Helps Explain Why People Are Prejudiced

How’s your head feeling? We ask because we assume you’ve probably banged it against a wall a few times in bewilderment at the prejudiced attitudes people continue to hold despite… Continue Reading Psychology Helps Explain Why People Are Prejudiced

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2 min

The Politics of Mental Illness

Mental illness is stigmatized in America, leaving many unwilling to seek treatment. New research suggests that stigmatization is a political matter. People who are more conservative are more likely to… Continue Reading The Politics of Mental Illness

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2 min

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers

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2 min

When Charity Isn’t Selfless

Charity is often seen as a selfless act, but new research tells us otherwise. We’re more likely to give when we believe that a charity is working to fix a… Continue Reading When Charity Isn’t Selfless

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To Win Against False Information, We Must Play Offense

Who Are You Calling Anti-Science?

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

Why Do Science Issues Seem to Divide us Along Party Lines

Every Little Bit Counts: How to increase blood donations

What You See May Affect What You Eat

Psychology Helps Explain Why People Are Prejudiced

The Politics of Mental Illness

Moving Climate Change Skeptics to Believers

When Charity Isn’t Selfless

Beyond raising awareness: How to create lasting change

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

The Secret to Better Storytelling for Social Change: Better Partnerships

To Win Against False Information, We Must Play Offense

Communicating the Complexity of Displacement in a Changing Climate

Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Largest Study on Narratives About Philanthropy with the Council on Foundations

Re-examining narratives on poverty and wealth — the BROKE project

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

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