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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
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      • frank gathering
      • The Research Prize in Public Interest Communications
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    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
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Research & Insights

147 posts

The Comforting Possibility of Change

Homophobia and transphobia can take a serious mental and physical toll on lesbian, gay and bisexual people. To help those who are victimized because of their sexual preference or gender… Continue Reading The Comforting Possibility of Change
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  • 2 min

When It Comes to Breastfeeding Messages, Credibility Matters

By Erin Meisenzahl-Peace Researchers: Ananda Sabil Hussein, Brawijaya University David Cohen and Valerie Manna, Lincoln University, Canterbury, New Zealand New research suggests that pregnant women are more likely to respond… Continue Reading When It Comes to Breastfeeding Messages, Credibility Matters
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  • 2 min

Pointing Out Racial Bias in the Justice System Decreases Willingness to Fix It

A study out of Stanford University suggests that efforts that position the problem of mass incarceration as unfairly locking up African Americans may be doing more harm than good. Published in the… Continue Reading Pointing Out Racial Bias in the Justice System Decreases Willingness to Fix It
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  • 2 min

Your Audience’s Personal Values Are More Important Than Yours

Guess what? More research confirms that we respond best to calls to charity for people different from us when messages are framed in terms of our personal principles. A study, published in… Continue Reading Your Audience’s Personal Values Are More Important Than Yours
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  • 2 min

Diversity in Media Makes Us More Tolerant

Some good news for those of us who spent last weekend on the couch with Netflix: new research suggests that watching television shows with women and racial minorities makes us… Continue Reading Diversity in Media Makes Us More Tolerant
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  • 2 min

How to Destigmatize Mental Illness

Coping with mental illness is a challenge that’s often made worse by prominent societal stigmas. But a new study out of the University of Florida suggests that education and contact… Continue Reading How to Destigmatize Mental Illness
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  • 2 min

3 Ways to To Improve Breast Cancer Awareness Campaigns

This month millions of survivors, researchers, doctors, advocates, and communicators are raising awareness about breast cancer. But, to really make a difference, we need to do more than raise awareness. Research tells us how. Continue Reading 3 Ways to To Improve Breast Cancer Awareness Campaigns
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  • 2 min

What Women Want: Young women use their phones for information on breast cancer prevention

A multi-media approach – including text messages and apps – is best for educating young women about breast cancer prevention, according to a study out of New Mexico State University. Writing… Continue Reading What Women Want: Young women use their phones for information on breast cancer prevention
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  • 2 min

Cancer Information Cards Improves Survivors’ Knowledge

A diagnosis of breast cancer often requires long-term care even after the initial treatment, and research has shown that low-income and minority women often don’t get the follow up attention… Continue Reading Cancer Information Cards Improves Survivors’ Knowledge
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Repetition Makes Us Believe Misinformation

A study from Vanderbilt University, Duke University and the University of North Carolina bears out the old adage that if you repeat a lie often enough, it becomes the truth.… Continue Reading Repetition Makes Us Believe Misinformation
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How We Help – Case Studies
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
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    Covering immigration in local news—an exploration by Define American
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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