Center for Public Interest Communications

Flipping The Switch For Alternative-energy Power Plans

Encouraging people to choose an environmentally-friendly energy plan is a tough sell, especially when eco-friendly power typically carries a higher price tag. But research from the University of Mannheim in… Continue Reading Flipping The Switch For Alternative-energy Power Plans

View Post

2 min

Research Says Anti-smoking Campaigns Should Target Social Media

New research suggests that social media images of smoking may encourage teens to light up. Although public health communicators know that showing smoking on the silver screen can have adverse… Continue Reading Research Says Anti-smoking Campaigns Should Target Social Media

View Post

2 min

Research Suggests That Media Coverage of the Flu is Nothing to Sneeze At

During health crises, the news media is often criticized for sensationalized reporting, which some say induces fear among the public. But new research out of Towson University and Philadelphia University… Continue Reading Research Suggests That Media Coverage of the Flu is Nothing to Sneeze At

View Post

2 min

Politically Motivated Support for Abstinence-Only Sex Ed Is Risky Business

It’s been proven that abstinence-only sex education is neither effective at preventing teen pregnancy nor does it reduce sexually transmitted diseases among teenagers. So why do so many Americans –… Continue Reading Politically Motivated Support for Abstinence-Only Sex Ed Is Risky Business

View Post

2 min

frankology Celebrates One Year of Research Just for Changemakers

It's been one year since we launched frankology, where you can find peer-reviewed research just for social changemakers. Take a look back at our favorite studies from the year. Continue Reading frankology Celebrates One Year of Research Just for Changemakers

View Post

3 min

When It Comes to Vaccines, A Story is Worth a Thousand Statistics

Record numbers of parents are currently opting out of vaccinations for their children, partly due to the spread of discredited or unproven claims that link vaccines to autism. For public… Continue Reading When It Comes to Vaccines, A Story is Worth a Thousand Statistics

View Post

2 min

These Findings About Health Communications Are Nuts

Testicular cancer is one of the most curable forms of cancer when detected early, yet it continues to be a struggle to get young men to conduct testicular self-examinations. But… Continue Reading These Findings About Health Communications Are Nuts

View Post

2 min

Three Ways to Inspire Your Audience to Act

Mark Dessauer learned three effective ways to communicate with and inspire your audiences at the last frank gathering. Continue Reading Three Ways to Inspire Your Audience to Act

View Post

3 min

To Make Your Policy Messages Stick, Find the Right Frame

If you’re a communicator working on the issue of climate change, psychology researchers Mauro Bertolotti and Patrizia Catellani from the Catholic University of Milan in Italy have some advice for… Continue Reading To Make Your Policy Messages Stick, Find the Right Frame

View Post

2 min

Keeping It In The Family: Climate Change Beliefs Are Passed Down From Parents

Getting people to take seriously the issue of climate change can be challenging, but research suggests communicators seeking to encourage action on the issue should keep it in the family.… Continue Reading Keeping It In The Family: Climate Change Beliefs Are Passed Down From Parents

View Post

Flipping The Switch For Alternative-energy Power Plans

Research Says Anti-smoking Campaigns Should Target Social Media

Research Suggests That Media Coverage of the Flu is Nothing to Sneeze At

Politically Motivated Support for Abstinence-Only Sex Ed Is Risky Business

frankology Celebrates One Year of Research Just for Changemakers

When It Comes to Vaccines, A Story is Worth a Thousand Statistics

These Findings About Health Communications Are Nuts

Three Ways to Inspire Your Audience to Act

To Make Your Policy Messages Stick, Find the Right Frame

Keeping It In The Family: Climate Change Beliefs Are Passed Down From Parents

Strategic Communications Academy for UF Leaders & Scholars

Science Communications Course

Beyond raising awareness: How to create lasting change

Re-examining narratives on poverty and wealth — the BROKE project

The Science of Belief: Identify Perceptions of Harm

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Can #MeToo Have Lasting Influence?

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Invest in Trust – a vaccine communications guide for CNAs

Science-based communication strategy on COVID for the UN Verified Initiative

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

Contact Us