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    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
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      • frank gathering
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  • SOLUTIONS
    • Beyond Raising Awareness
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Center for Public Interest Communications

153 posts

How To Avoid Do-Gooder Burnout

New research suggests that setting concrete goals can help people in the business of doing good do so without burning out. These findings come from a series of experiments conducted… Continue Reading How To Avoid Do-Gooder Burnout
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  • 2 min

How Diversity Makes Us More Empathetic

New research suggests that increased contact with people from different races can increase our empathy towards others. The study, conducted by psychology scholar Yuan Cao of the University of Queensland… Continue Reading How Diversity Makes Us More Empathetic
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  • 2 min

How We Talk About Climate Change Solutions Matters

Climate communicators are working overtime to translate the findings of climate researchers into information that the public can comprehend and respond to with action. New research offers some guidance about… Continue Reading How We Talk About Climate Change Solutions Matters
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  • 2 min

What Bridges The Partisan Divide? Harm, According To Research

Given the media landscape you would assume that conservatives and liberals are different species. However, new research suggests that both liberals and conservatives make moral judgments based on notions of harm.… Continue Reading What Bridges The Partisan Divide? Harm, According To Research
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  • 2 min

Busting Myths About Condoms to Increase Usage

Encouraging condom use can play a critical role in reducing the number of unwanted pregnancies and the spread of sexually transmitted diseases among young people. University of Wisconsin researchers suggest… Continue Reading Busting Myths About Condoms to Increase Usage
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  • 3 min

When Worlds Collide: The Power of Virtual World Play on Real World Conservation

What happens in virtual worlds does not always stay there, and researchers say that might be a good thing. According to Sun Joo (Grace) Ahn and J. Adam Avant from… Continue Reading When Worlds Collide: The Power of Virtual World Play on Real World Conservation
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  • 2 min

Frighteningly Effective: Scare Parents to Increase Vaccination Intentions

New research suggests that if campaigners are to succeed at fighting against the anti-vaccine movement, they should take a page out of their opponent’s playbook and start using scare tactics.… Continue Reading Frighteningly Effective: Scare Parents to Increase Vaccination Intentions
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  • 2 min

Researchers Say Remembering Conflict Can Reduce Partisanship

With the 2016 election cycle ramping up, it seems like Americans are more politically polarized than ever. But a new study suggests that when reminded of a time when they… Continue Reading Researchers Say Remembering Conflict Can Reduce Partisanship
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  • 2 min

6 Ways To Use Emotion In Your Campaigns, According To Research

Over the last year we've compiled a variety of studies for frankology that show different ways emotions can be used to support change efforts. Check out these 6 findings on ways to use emotion in your work. Continue Reading 6 Ways To Use Emotion In Your Campaigns, According To Research
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  • 2 min

Flipping The Switch For Alternative-energy Power Plans

Encouraging people to choose an environmentally-friendly energy plan is a tough sell, especially when eco-friendly power typically carries a higher price tag. But research from the University of Mannheim in… Continue Reading Flipping The Switch For Alternative-energy Power Plans
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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