• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
  • Research & Insights

Media Depictions of Muslims Divide Us

  • February 3, 2016
  • 2 minute read
Total
0
Shares
0
0
0
0

Media has the power to shape our beliefs and influence our support for different policies.

Stereotypical media depictions of Muslims as terrorists increase support for public policies that harm Muslim Americans and Muslims abroad, according to new research.

The results come from a series of experiments were published in the December 2015 issue of the journal Communication Research.

In one experiment, social psychologist Muniba Saleem and her colleagues asked 719 participants about their exposure to news stories that portray Muslims as terrorists.

To measure participants exposure and views toward Muslims groups, participants rated their responses to statements in a survey such as: “How often have you seen news stories about terrorism perpetrated by Muslims?” “I feel strong ties with fellow Americans” and “Muslims are dangerous.”

Then participants were asked if they would support the restriction of civil liberties for Muslim Americans. They responded to statements such as “Muslim Americans should not be allowed to vote” and “Muslim Americans should have to do annual security clearance checks with government agencies.”

The researchers found that increased exposure to news coverage depicting Muslims as terrorists was related to participants viewing Muslims as aggressive and dangerous and supporting restrictions on the civil liberties of Muslims in America.

Another experiment divided 400 participants into four groups who saw different videos of Muslims in America.

Some participants saw a clip that stated that “six Muslim men…had planned to attack Fort Dix with the goal of killing as many soldiers as possible.” Others saw a neutral clip, which discussed a change in a high school football practice schedule in Dearborn, Michigan, “to accommodate the Muslim students who were fasting from sunrise to sunset during the month of Ramadan.” A third group of participants saw a positive clip that featured Muslims volunteering in Detroit, Michigan, during Christmas, and a control group didn’t see a video.

After viewing the clips, the participants completed the same survey described above with the addition of questions like “I would support the use of U.S. military to reduce the influence of Islam on other countries.”

The researchers found that participants who saw the terrorism clip were most likely to believe that Muslims are aggressive and most likely to support restrictions on the civil liberties of Muslims as well as military action against Muslims abroad.

At the same time, the participants who saw the positive clip of Muslims volunteering were least likely to support these policies.

Media plays an important role in countering anti-Muslim beliefs and policies.

“More balanced news coverage of Muslims, in the United States as well as worldwide, would reduce the perception that Muslims are necessarily violent,”  suggest the researchers.

Communication Research

Researchers:
Muniba Saleem, University of Michigan
Sara Prot and Craig A. Anderson, Iowa State University
Anthony F. Lemieux, Georgia State University and the National Consortium for the Study of Terrorism and Responses to Terrorism

Total
0
Shares
Share 0
Tweet 0
Share 0
Related Topics
  • frankology
  • Immigrants
  • Immigration
  • Media
  • Muslim Americans
  • Muslims
Previous Article
  • Research & Insights

One Tip to Increase Donations

  • February 1, 2016
View Post
Next Article
  • Research & Insights

Increase Humanitarianism with Sadness

  • February 8, 2016
View Post
Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
More of our work
  • Illustration by Ailadi
    Communicating Complexity in the Humanitarian Sector
  • Finding the Right Messenger for Your Message
  • Stop Raising Awareness Already
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.