frankology

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense.

Those who reject vaccines or the climate consensus often embrace other legitimate areas of research.

If someone sees or hears something they don't want to believe...they probably won't believe it.

Social scientists investigate when and why liberals and conservatives mistrust science. The apparent split may be more about cultural and personal beliefs than feelings about science itself.

As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and unity with those impacted by this terrorist hate crime. Donating blood is massively important during times of emergency, but it’s…

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating.

How’s your head feeling? We ask because we assume you’ve probably banged it against a wall a few times in bewilderment at the prejudiced attitudes people continue to hold despite our best efforts to drive change. We’re all collectively yelling why at our phones and computers when we read or…

Mental illness is stigmatized in America, leaving many unwilling to seek treatment. New research suggests that stigmatization is a political matter. People who are more conservative are more likely to hold negative attitudes toward people with mental illness. However, knowing someone with a mental illness can reduce stigmatization. These findings were…

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing the scientific consensus on climate change can increase belief in the science and support for policy, according to new research published…

Charity is often seen as a selfless act, but new research tells us otherwise. We’re more likely to give when we believe that a charity is working to fix a problem that we are susceptible to, according to communications scholar Xiaoxia Cao. This finding comes from a study published in…