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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

Re-examining narratives on poverty and wealth — the BROKE project

BROKE project screenshot
In 2019, the Center for Public Interest Communications and the Radical Communicators Network co-applied for the Gates Grand Economic Challenge and earned a small grant from the Omidyar Network to… Continue Reading Re-examining narratives on poverty and wealth — the BROKE project
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BROKE project screenshot
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  • 2 min

Center partners with Radical Communicators and Milli to release report on poverty narratives

Stories around poverty and wealth often highlight individual choices and actions as the source and solution of complex issues. To examine this phenomenon, the Center for Public Interest Communications partnered… Continue Reading Center partners with Radical Communicators and Milli to release report on poverty narratives
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  • 1 min

Center presents with UNHCR Innovation Service at 2022 United Nations Behavior Science Week

In an effort to understand how worldviews and values shape individual’s responses to refugees, the United Nations High Commissioner for Refugees Innovation Service partnered with the Center for Public Interest Communication to research how… Continue Reading Center presents with UNHCR Innovation Service at 2022 United Nations Behavior Science Week
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Rachel Grant and Ann Searight at the Institute
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  • 1 min

Karel Chair hosts Public Interest Communications Summer Institute

Karel Chair in Public Interest Communications Angela Bradbery convened dozens of faculty and professionals in June 2022 at Howard University in Washington, D.C. for the inaugural summer institute in public… Continue Reading Karel Chair hosts Public Interest Communications Summer Institute
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Fish and Counts
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  • 3 min

Jillian Fish and Payton Counts win the 2022 frank research prize

Research on Narratives for Native People Wins $10,000 Research Prize in Public Interest Communications Researchers studying the use of digital platforms to help Native American people tell their own stories… Continue Reading Jillian Fish and Payton Counts win the 2022 frank research prize
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  • 1 min

This Untapped Tool Could Help Boost Vaccination Rates

The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans vaccinated. Here’s a tool no… Continue Reading This Untapped Tool Could Help Boost Vaccination Rates
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  • 1 min

Science of Story Building

Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about… Continue Reading Science of Story Building
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  • 1 min

Four Questions: The Back of the Envelope Guide to Strategy

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can… Continue Reading Four Questions: The Back of the Envelope Guide to Strategy
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The Science of What Makes People Care – Six Imperatives for Changemakers

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science… Continue Reading The Science of What Makes People Care – Six Imperatives for Changemakers
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  • 1 min

Science-based communication strategy on COVID for the UN Verified Initiative

The Challenge As the world responds to combating the pandemic, a lot of information is shared on interventions. The United Nations Verified initiative, in collaboration with Purpose, commissioned the Center to develop… Continue Reading Science-based communication strategy on COVID for the UN Verified Initiative
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Professional Development
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
More of our work
  • The Secret to Better Storytelling for Social Change: Better Partnerships
  • How We Are Making Sure The Science We Share Is Good
  • Changing Mindsets, Changing the Rules
  • Can #MeToo Have Lasting Influence?
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • Staff professional development via ‘drip’ training integrated in Slack
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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