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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

Center partners with Radical Communicators and Milli to release report on poverty narratives

BROKE project screenshot
Stories around poverty and wealth often highlight individual choices and actions as the source and solution of complex issues. To examine this phenomenon, the Center for Public Interest Communications partnered… Continue Reading Center partners with Radical Communicators and Milli to release report on poverty narratives
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  • 1 min

Center presents with UNHCR Innovation Service at 2022 United Nations Behavior Science Week

In an effort to understand how worldviews and values shape individual’s responses to refugees, the United Nations High Commissioner for Refugees Innovation Service partnered with the Center for Public Interest Communication to research how… Continue Reading Center presents with UNHCR Innovation Service at 2022 United Nations Behavior Science Week
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Rachel Grant and Ann Searight at the Institute
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Karel Chair hosts Public Interest Communications Summer Institute

Karel Chair in Public Interest Communications Angela Bradbery convened dozens of faculty and professionals in June 2022 at Howard University in Washington, D.C. for the inaugural summer institute in public… Continue Reading Karel Chair hosts Public Interest Communications Summer Institute
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Fish and Counts
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  • 3 min

Jillian Fish and Payton Counts win the 2022 frank research prize

Research on Narratives for Native People Wins $10,000 Research Prize in Public Interest Communications Researchers studying the use of digital platforms to help Native American people tell their own stories… Continue Reading Jillian Fish and Payton Counts win the 2022 frank research prize
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  • 1 min

This Untapped Tool Could Help Boost Vaccination Rates

The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans vaccinated. Here’s a tool no… Continue Reading This Untapped Tool Could Help Boost Vaccination Rates
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  • 1 min

Science of Story Building

Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about… Continue Reading Science of Story Building
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Four Questions: The Back of the Envelope Guide to Strategy

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can… Continue Reading Four Questions: The Back of the Envelope Guide to Strategy
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The Science of What Makes People Care – Six Imperatives for Changemakers

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science… Continue Reading The Science of What Makes People Care – Six Imperatives for Changemakers
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  • 1 min

Science-based communication strategy on COVID for the UN Verified Initiative

The Challenge As the world responds to combating the pandemic, a lot of information is shared on interventions. The United Nations Verified initiative, in collaboration with Purpose, commissioned the Center to develop… Continue Reading Science-based communication strategy on COVID for the UN Verified Initiative
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  • 2 min

Innovation Service of UNHCR: the UN Refugee Agency

A Multi-Year Partnership Agreement The Challenge: How can The Innovation Service of UNHCR: The UN Refugee Agency work to improve the care for and protection of the more than 65 million displaced… Continue Reading Innovation Service of UNHCR: the UN Refugee Agency
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Professional Development
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
  • Strategic Communications Academy for UF Leaders & Scholars
More of our work
  • The Secret to Better Storytelling for Social Change: Better Partnerships
  • The Science of Belief: Use Values and Worldviews to Build Bridges
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
  • Why Intersectional Stories Are Key to Helping the Communities We Serve
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
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Center for Public Interest Communications
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Gainesville, FL 32611-8400

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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