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Innovation Service of UNHCR: the UN Refugee Agency

A Multi-Year Partnership Agreement The Challenge: How can The Innovation Service of UNHCR: The UN Refugee Agency work to improve the care for and protection of the more than 65 million displaced… Continue Reading Innovation Service of UNHCR: the UN Refugee Agency

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Build the World You Wish Existed: An Action Guide

A systems-thinking and human-centered design framework for changemakers facing complex, interconnected problems. It helps you map the system, find the leverage points, and design interventions that address root causes — not just symptoms. Continue Reading Build the World You Wish Existed: An Action Guide

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Theory of Planned Behavior

This theory helps explain what makes people go from intention to action. It posits that behaviors are planned and therefore can be predicted. If someone evaluates an intended behavior as… Continue Reading Theory of Planned Behavior

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Terror Management Theory

People recognize that death is unpredictable and inevitable, which conflicts with the drive for self-preservation. Therefore, people invest in cultural beliefs and worldviews to counter the fear that death is… Continue Reading Terror Management Theory

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Social Norms

Social norms are informal and formal rules that govern how we act and what we see as normal and taboo. Examples in Western culture are saying “excuse me” if you… Continue Reading Social Norms

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Social Identity Theory

“Social identity theory maintains that all individuals are motivated to achieve and maintain a positive self-concept. A person’s self-concept derives from two principal sources: personal identity and social identity. Personal… Continue Reading Social Identity Theory

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Social Dominance Theory

A theory that stable societies and social groups tend to organize hierarchically around status, power and economic opportunity, without any formalized acknowledgment. People in the higher level of the hierarchy… Continue Reading Social Dominance Theory

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Innovation Service of UNHCR: the UN Refugee Agency

Build the World You Wish Existed: An Action Guide

Theory of Planned Behavior

Terror Management Theory

Social Norms

Social Identity Theory

Social Dominance Theory

Self-Determination Theory

Self-Affirmation Theory

Risk Perception

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Science Communications Course

How to Build Better Calls to Action

Re-examining narratives on poverty and wealth — the BROKE project

The Science of Belief: Use Values and Worldviews to Build Bridges

The Back-of-the-Envelope Guide to Communications Strategy

UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Science-based communication strategy on COVID for the UN Verified Initiative

Invest in Trust – a vaccine communications guide for CNAs

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

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