In an effort to understand how worldviews and values shape individual’s responses to refugees, the United Nations High Commissioner for Refugees Innovation Service partnered with the Center for Public Interest Communication to research how to frame communication to different audiences based on their value systems.
Our research director, Annie Niemand, joined Cian Mcalone, of the UNHCR, at the United Nations Behavioral Science Week where they presented four principles on how to effectively connect to communities and inspire change. The work is based on research that came out of multi-year partnership with the UN agency.
Four principles to engage communities to act:
- Identify how people define problems and solutions
- Connect to their moral compass
- Understand where people perceive harm
- Connect change to group identity
You can read more about the UNHCR and their work with the Center.
