News

Center announces three finalists for the $10,000 public interest communications research prize

A committee of scholars and practitioners working with the Center for Public Interest Communications at the University of Florida has selected three finalists for the annual Prize for Research in… Continue Reading Center announces three finalists for the $10,000 public interest communications research prize

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3 min

Center honors the memory of colleague Rakeem Robinson

A note from UF College of Journalism and Communications Dean Hub Brown: I am very saddened to announce that the CJC family has lost a special student and an extraordinary… Continue Reading Center honors the memory of colleague Rakeem Robinson

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illustration of hand holding United States flag

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3 min

Covering immigration in local news—an exploration by Define American

In 2022, the Center for Public Interest Communications was engaged by Define American to assist with a report they were developing around the narratives on immigrant policy and communities. The… Continue Reading Covering immigration in local news—an exploration by Define American

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2 min

Center collaborates with Define American on analysis of local news coverage of immigration

Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state… Continue Reading Center collaborates with Define American on analysis of local news coverage of immigration

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1 min

Center publishes evidence-based guide to help folks talk with others about COVID vaccines

The Center for Public Interest Communications has released “Talking With Your Friends and Loved Ones About COVID-19 Vaccination,” an evidence-based messaging framework. Conversations with close friends, family and coworkers are… Continue Reading Center publishes evidence-based guide to help folks talk with others about COVID vaccines

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3 min

Strategic Communication Academy Celebrates Six Years of Success Helping UF Faculty and Staff Become More Effective Communicators

By Lila Greenberg, B.S. Telecommunication 2022 The Strategic Communications Academy for UF Leaders and Scholars (SCA) on Sept. 7, 2022, celebrated its sixth anniversary by hosting a reunion with previous… Continue Reading Strategic Communication Academy Celebrates Six Years of Success Helping UF Faculty and Staff Become More Effective Communicators

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The Back of the Envelope Guide to Strategy

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can… Continue Reading The Back of the Envelope Guide to Strategy

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The Fundamentals of Excellent Communication: The Science of What Makes People Care

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science… Continue Reading The Fundamentals of Excellent Communication: The Science of What Makes People Care

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Re-examining narratives on poverty and wealth — the BROKE project

In 2019, the Center for Public Interest Communications and the Radical Communicators Network co-applied for the Gates Grand Economic Challenge and earned a small grant from the Omidyar Network to… Continue Reading Re-examining narratives on poverty and wealth — the BROKE project

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Center announces three finalists for the $10,000 public interest communications research prize

Center honors the memory of colleague Rakeem Robinson

Covering immigration in local news—an exploration by Define American

Center collaborates with Define American on analysis of local news coverage of immigration

Center publishes evidence-based guide to help folks talk with others about COVID vaccines

Strategic Communication Academy Celebrates Six Years of Success Helping UF Faculty and Staff Become More Effective Communicators

The Back of the Envelope Guide to Strategy

The Fundamentals of Excellent Communication: The Science of What Makes People Care

Re-examining narratives on poverty and wealth — the BROKE project

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Science Communications Course

Why each side of the partisan divide thinks the other is living in an alternate reality

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

How to Tell Stories About Complex Issues

The Science of Story Building

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Invest in Trust – a vaccine communications guide for CNAs

Staff professional development via ‘drip’ training integrated in Slack

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

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