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This Untapped Tool Could Help Boost Vaccination Rates

The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans vaccinated. Here’s a tool no… Continue Reading This Untapped Tool Could Help Boost Vaccination Rates

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1 min

Science of Story Building

Story is the best tool we have for transforming culture and changing systems. This has become a fundamental belief in the social change sector. Many organizations are telling stories about… Continue Reading Science of Story Building

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1 min

Four Questions: The Back of the Envelope Guide to Strategy

Coming up with a strategic communications plan doesn’t have to require a staff retreat and hours of work. Simply focusing on making the right decisions in the right sequence can… Continue Reading Four Questions: The Back of the Envelope Guide to Strategy

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1 min

The Six Spheres of Influence

Public interest communication can activate six spheres of influence that changemakers can use to accomplish their goals. We explore each sphere and the power that each holds. Policy: The formal… Continue Reading The Six Spheres of Influence

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2 min

The Science of What Makes People Care – Six Imperatives for Changemakers

The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science… Continue Reading The Science of What Makes People Care – Six Imperatives for Changemakers

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1 min

Science-based communication strategy on COVID for the UN Verified Initiative

The Challenge As the world responds to combating the pandemic, a lot of information is shared on interventions. The United Nations Verified initiative, in collaboration with Purpose, commissioned the Center to develop… Continue Reading Science-based communication strategy on COVID for the UN Verified Initiative

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2 min

Innovation Service of UNHCR: the UN Refugee Agency

A Multi-Year Partnership Agreement The Challenge: How can The Innovation Service of UNHCR: The UN Refugee Agency work to improve the care for and protection of the more than 65 million displaced… Continue Reading Innovation Service of UNHCR: the UN Refugee Agency

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1 min

Build the World You Wish Existed: An Action Guide

When tackling a big problem, it can be important to approach it from a systems-thinking and human-centered design perspective. Applying these tools helps you discover what you can leverage to… Continue Reading Build the World You Wish Existed: An Action Guide

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Theory of Planned Behavior

This theory helps explain what makes people go from intention to action. It posits that behaviors are planned and therefore can be predicted. If someone evaluates an intended behavior as… Continue Reading Theory of Planned Behavior

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Terror Management Theory

People recognize that death is unpredictable and inevitable, which conflicts with the drive for self-preservation. Therefore, people invest in cultural beliefs and worldviews to counter the fear that death is… Continue Reading Terror Management Theory

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This Untapped Tool Could Help Boost Vaccination Rates

Science of Story Building

Four Questions: The Back of the Envelope Guide to Strategy

The Six Spheres of Influence

The Science of What Makes People Care – Six Imperatives for Changemakers

Science-based communication strategy on COVID for the UN Verified Initiative

Innovation Service of UNHCR: the UN Refugee Agency

Build the World You Wish Existed: An Action Guide

Theory of Planned Behavior

Terror Management Theory

Strategic Communications Academy for UF Leaders & Scholars

Science Communications Short Course

Beyond raising awareness: How to create lasting change

The Back-of-the-Envelope Guide to Communications Strategy

Can #MeToo Have Lasting Influence?

Building the Field of Public Interest Communications

The Secret to Better Storytelling for Social Change: Better Partnerships

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Invest in Trust – a vaccine communications guide for CNAs

Strategic Communications Academy for University of Florida Engineering Scholars

Covering immigration in local news—an exploration by Define American

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