The scientific evidence is piling up: people don’t act on information, they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science that you can apply to help people care more about your work. In this lively and hands-on session, participants learn to apply these rules to their own work and leave with a science-based framework for approaching new communications challenges.
This session introduces you to one of the fundamental frameworks to get you started with a public interest mindset. Public interest communications takes a science-driven approach to strategic communications that results in lasting change on an issue that transcends the interests of any single organization and advances our greater good.
Lasting change. That’s our end goal. We don’t believe in “raising awareness” because if people have to come up with their own action to create change, the cause will probably fail.
Creating campaigns based on social, cognitive and behavioral science will ensure you’re rooting your campaigns in evidence-based strategies. We’ve distilled six core principles that you can apply to help people care more about your work.