• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
  • Research & Insights

How to Destigmatize Mental Illness

  • October 12, 2015
  • 2 minute read
Total
0
Shares
0
0
0
0

Coping with mental illness is a challenge that’s often made worse by prominent societal stigmas. But a new study out of the University of Florida suggests that education and contact with people with mental illnesses can help fight these negative beliefs.

Researchers Jean M. Theurer and her colleagues partnered with a local chapter of NAMI, the National Alliance for Mental Illness, to design a study examining the prevalence of stigma against people with mental illness and its effects on them. “Stigma is moderated most effectively by a combination of education and contact with people with mental illness diagnoses,” report Theurer and her team.

In the study, twenty-two participant-researchers from NAMI spent a week wearing t-shirts labeled with mental illnesses such as schizophrenia or bipolar disorder. During this week, they wrote down observations about their interactions with the public. Members of the public who approached the participant-researchers were invited to complete follow-up interviews to learn more about their attitudes towards people with mental illness.

The researchers found that stigma towards people with mental illness were fueled by a lack of information and negative portrayals of mental illness in the media. Few of the community members interviewed had any formal training regarding mental illness and often didn’t know where to go for more information about the subject. They also noted that people with mental illness are often characterized as dangerous, different, and frightening in the media.

Overall, both the participant-researchers and the community interviewees felt that negative stereotypes contributed to a sense of fear about people with mental illness. One community member noted that she would be afraid to meet someone with schizophrenia because “they are not in contact with our reality, maybe they would have this crazy idea that they hear something and someone was telling them [to do] a violent act.” This sense of fear creates shame for people with mental illness. “[W]e treat mental illness like a defect,” one community member said.

The good news is that the research revealed ways to combat the stigma against people with mental illness. Many community interviewees recommended that further education could familiarize people with mental illnesses. “If we do encounter mental illness, we’re better equipped. You know, it opens doors,” one community interviewee suggested.

However, contact with people with mental illness is also important. “Education by itself does not reduce stigma. Contact helps others understand the reality of mental illness and begins the process of mitigating negative stereotypes. There needs to be a community conversation with the individuals and families directly affected.”

At the university where the study was conducted, this process is already beginning. “These findings prompted an evaluation and subsequent redirection of programs and services to include university-based awareness and educational programs. New emphasis will be placed on programs which incorporate contact with individuals in recovery.”

The Qualitative Report

Researchers:
Jean M. Theurer, Nicole Jean-Paul, Kristi Cheyney, Mirka Koro-Ljungberg, and Bruce R. Stevens, University of Florida

Total
0
Shares
Share 0
Tweet 0
Share 0
Related Topics
  • frankology
Previous Article
  • Research & Insights

3 Ways to To Improve Breast Cancer Awareness Campaigns

  • October 9, 2015
View Post
Next Article
  • Research & Insights

Diversity in Media Makes Us More Tolerant

  • October 14, 2015
View Post
Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
More of our work
  • Changing Mindsets, Changing the Rules
  • Persuasion in a “Post-Truth” World
  • The Science of Belief: Identify Perceptions of Harm
  • Why Intersectional Stories Are Key to Helping the Communities We Serve
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.