Center for Public Interest Communications

When it Comes to Climate Change Seeing is Believing and Feeling.

New research suggests that climate skeptics and deniers may struggle to picture climate change. When asked to describe images of what climate change looks like, they come up with nothing.… Continue Reading When it Comes to Climate Change Seeing is Believing and Feeling.

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2 min

The Influential Power of the Ethical Shopper

People don’t always make ethical decision when they make purchases. Even when consumers know a brand’s sustainability and labor practices, they continue to make socially irresponsible decisions and may go… Continue Reading The Influential Power of the Ethical Shopper

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2 min

Increase Humanitarianism with Sadness

Many are searching for ways to boost support for those overseas who are suffering from the outbreaks of infectious diseases. Communications scholar Janet Yang from the University of Buffalo found… Continue Reading Increase Humanitarianism with Sadness

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2 min

Media Depictions of Muslims Divide Us

Media has the power to shape our beliefs and influence our support for different policies. Stereotypical media depictions of Muslims as terrorists increase support for public policies that harm Muslim… Continue Reading Media Depictions of Muslims Divide Us

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2 min

One Tip to Increase Donations

Research finds a reason for all that pesky paperwork. For nonprofits and charities, the process of preparing annual reports, performance evaluations and financial statements may seem like an arduous task,… Continue Reading One Tip to Increase Donations

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2 min

Use This One Emotion to Change the Conversation on Immigration

You can reduce prejudice toward immigrants by reminding people of times when they felt compassion for others. Continue Reading Use This One Emotion to Change the Conversation on Immigration

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3 min

Three Research Studies You Need to Know in 2016

Each year, we award one $10,000 and two $1,500 prizes to peer-reviewed research that contributes to effective public interest communications practice and that continues to build the academic field. Read about 2016 research in public interest in communications finalists Continue Reading Three Research Studies You Need to Know in 2016

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3 min

Why Some People Don’t Give

People are less likely to feel compassion for others if they believe that lending a hand will be emotionally taxing. In fact, research suggests that when individuals feel that coming… Continue Reading Why Some People Don’t Give

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2 min

To Meet Your Goals, Change Your Motivation

By Renee Heisner Every New Year, millions make resolutions to lead healthier lives, yet, some are more successful than others. New research sheds light on what motivates some people to… Continue Reading To Meet Your Goals, Change Your Motivation

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When it Comes to Climate Change Seeing is Believing and Feeling.

The Influential Power of the Ethical Shopper

Increase Humanitarianism with Sadness

Media Depictions of Muslims Divide Us

One Tip to Increase Donations

Use This One Emotion to Change the Conversation on Immigration

Three Research Studies You Need to Know in 2016

Why Some People Don’t Give

To Meet Your Goals, Change Your Motivation

Science Communications Course

Beyond raising awareness: How to create lasting change

Strategic Communications Academy for UF Leaders & Scholars

This Untapped Tool Could Help Boost Vaccination Rates

The Science of Belief: Use Values and Worldviews to Build Bridges

The Back-of-the-Envelope Guide to Communications Strategy

Stop Raising Awareness Already

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

Invest in Trust – a vaccine communications guide for CNAs

Re-examining narratives on poverty and wealth — the BROKE project

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