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    • About the Center for Public Interest Communications
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Center for Public Interest Communications

153 posts

Can Facebook Increase Charity?

People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in.   These results come… Continue Reading Can Facebook Increase Charity?
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  • 2 min

Emotions Make Us Blind to Political Lies

Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in… Continue Reading Emotions Make Us Blind to Political Lies
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  • 2 min

How to Talk About Climate Change Science

To persuade climate change skeptics, ditch the metaphors and keep it simple. Pie charts and simple statements about the scientific consensus are more effective than longer metaphors in communicating about… Continue Reading How to Talk About Climate Change Science
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  • 2 min

Use Facebook to Correct Misinformation on GMOs

Social media sites like Facebook have a reputation for spreading misinformation. But providing corrective information through the site has the potential to reduce misperceptions – at least in some cases,… Continue Reading Use Facebook to Correct Misinformation on GMOs
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  • 5 min

The 5 Climate Change Communication Studies You Need to Know

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know. Continue Reading The 5 Climate Change Communication Studies You Need to Know
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  • 3 min

The Evangelical Anti-LGBT Strategy

The battle for marriage equality may be technically over, but the fight for LGBT rights rages on.   On March 23rd, North Carolina passed a new anti-LGBT law, overturning Charlotte’s non-discrimination… Continue Reading The Evangelical Anti-LGBT Strategy
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  • 2 min

For Nonprofits on Facebook It Pays to be Popular

Facebook isn’t just a great place to stalk your ex and catch up with old friends, it is also a great place to fundraise. Nonprofits, especially smaller organizations, can benefit… Continue Reading For Nonprofits on Facebook It Pays to be Popular
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  • 2 min

Millennials Give a Damn When Others are in Need

From the ice bucket challenge to the polar plunge, more millennials are getting involved in and sharing causes they care about on social media. Millennials are more likely to get… Continue Reading Millennials Give a Damn When Others are in Need
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  • 2 min

How Conservation Campaigns Fail

Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014… Continue Reading How Conservation Campaigns Fail
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  • 2 min

3 Ways to Keep Your Volunteers

Volunteers are the backbone of many nonprofits. Without people donating their time, the numerous services these nonprofits provide would diminish. However, nonprofits often face the struggle of keeping their volunteers.… Continue Reading 3 Ways to Keep Your Volunteers
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Professional Development
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More of our work
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    Re-examining narratives on poverty and wealth — the BROKE project
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Latest from the Center
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How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • Staff professional development via ‘drip’ training integrated in Slack
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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