Center for Public Interest Communications

Every Little Bit Counts: How to increase blood donations

As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and… Continue Reading Every Little Bit Counts: How to increase blood donations

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6 min

What You See May Affect What You Eat

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating. Continue Reading What You See May Affect What You Eat

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3 min

Psychology Helps Explain Why People Are Prejudiced

How’s your head feeling? We ask because we assume you’ve probably banged it against a wall a few times in bewilderment at the prejudiced attitudes people continue to hold despite… Continue Reading Psychology Helps Explain Why People Are Prejudiced

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2 min

The Politics of Mental Illness

Mental illness is stigmatized in America, leaving many unwilling to seek treatment. New research suggests that stigmatization is a political matter. People who are more conservative are more likely to… Continue Reading The Politics of Mental Illness

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2 min

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers

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2 min

When Charity Isn’t Selfless

Charity is often seen as a selfless act, but new research tells us otherwise. We’re more likely to give when we believe that a charity is working to fix a… Continue Reading When Charity Isn’t Selfless

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2 min

Make it Personal to Increase Support for Your Cause

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or… Continue Reading Make it Personal to Increase Support for Your Cause

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2 min

In Science We Trust

For many science geeks, the image of the Republican Party has been tarnished in recent years by its seemingly extreme anti-science views. However, a new study suggests that Republican views… Continue Reading In Science We Trust

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2 min

Volunteers Stay When They See the Difference They Make

Many organizations survive off of the support from their volunteers. Showing volunteers exactly how their work benefits the people they serve can keep them committed over the long term, according to a study published… Continue Reading Volunteers Stay When They See the Difference They Make

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2 min

Use Pictures of Scientists to Correct Vaccine Myths

Photos of scientists can help correct the false perception that vaccines cause autism. Continue Reading Use Pictures of Scientists to Correct Vaccine Myths

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Every Little Bit Counts: How to increase blood donations

What You See May Affect What You Eat

Psychology Helps Explain Why People Are Prejudiced

The Politics of Mental Illness

Moving Climate Change Skeptics to Believers

When Charity Isn’t Selfless

Make it Personal to Increase Support for Your Cause

In Science We Trust

Volunteers Stay When They See the Difference They Make

Use Pictures of Scientists to Correct Vaccine Myths

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

Beyond raising awareness: How to create lasting change

Re-examining narratives on poverty and wealth — the BROKE project

Changing Mindsets, Changing the Rules

The Back-of-the-Envelope Guide to Communications Strategy

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Science-based communication strategy on COVID for the UN Verified Initiative

Covering immigration in local news—an exploration by Define American

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

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