• About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications
  • Research & Insights

Why Some People Don’t Give

  • January 20, 2016
  • 3 minute read
Total
0
Shares
0
0
0
0

People are less likely to feel compassion for others if they believe that lending a hand will be emotionally taxing.

In fact, research suggests that when individuals feel that coming to someone’s aid will be more exhausting than rewarding, they dehumanize people in need and blame them for bringing problems, like drug addiction, for example, on themselves.

Social psychologist Dr. C. Daryl Cameron and his colleagues found that some people will dehumanize others – deny that they have mental states, such as pain, fear, and the capacity for intelligent thought – to avoid the emotional costs of helping them.

These findings come from two experiments that were published in the September 2015  journal of Social Psychological and Personality Science.

Both experiments asked participants to read a scenario about a fictional homeless person, Harold Mitchell, who is in need of help and is eligible for aid through a volunteer program, “Friends-In-Need.”

In the first experiment, some participants read that Harold was suffering from an uncontrollable illness, while others read that he was suffering from drug addiction. Additionally, some participants read that Harold was in intense physical and emotional pain on a daily basis, while others read that his pain was only mild.

After reading the story, participants answered a series of questions about Harold and their reaction to his situation.

They were asked, “How emotionally exhausting and draining do you think it would be to help Harold?,” “To what extent is Harold suffering?” and “How much compassion do you think you will feel for Harold?”

To measure their compassion, participants completed a survey, responding to statements such as “I often have tender, concerned feelings for people less fortunate than me.”

The researchers found that participants who read that Harold was a drug addict thought helping him  would be more exhausting than those who read that he was uncontrollably ill. Interestingly, these differences were only found in participants who scored higher in compassion.

Furthermore, participants who believed that helping Harold would be emotionally draining were more likely to dehumanize him by ranking him as having less self-control and emotions.

A second experiment used a similar set-up, discussing Harold’s troubles. After reading about him, participants were told that they would watch a video about his life. Some participants read that the video would be “emotionally exhausting and tiring” while others were told that it would be “inspiring and rewarding.”

Again, participants who were primed to anticipate more exhaustion were more likely to dehumanize Harold than those who anticipated a rewarding experience. This was especially true among participants who were told that Harold was a drug addict.

“If people anticipate that helping a stigmatized target [such as a drug addict] will be emotionally exhausting, they defensively dehumanize to avoid this cost,” the researchers explain.

Rather than assuming that people dehumanize those who need help because they lack compassion, these findings suggest people may be protecting themselves from the emotional costs of taking action.

Social Psychological and Personality Science

Researchers:
Daryl Cameron, University of Iowa
Lasana T. Harris, University College, London
Keith Payne, University of North Carolina at Chapel Hill

Total
0
Shares
Share 0
Tweet 0
Share 0
Related Topics
  • Charity
  • Compassion
  • Emotional Responses
  • Emotions
  • frankology
  • Giving
Previous Article
  • Research & Insights

To Meet Your Goals, Change Your Motivation

  • January 18, 2016
View Post
Next Article
  • Research & Insights

Three Research Studies You Need to Know in 2016

  • January 20, 2016
View Post
Professional Development
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
More of our work
  • Can #MeToo Have Lasting Influence?
  • Building the Field of Public Interest Communications
  • Communicating the Complexity of Displacement in a Changing Climate
  • Finding the Right Messenger for Your Message
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
UF Logo

Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

Input your search keywords and press Enter.