As the nation’s eyes turn toward Orlando, many are left searching for ways to help. For people living in Florida, donating blood has been a way to show support and unity with those impacted by this terrorist hate crime. Donating blood is massively important during times of emergency, but it’s…

Read more
Posted: July 1, 2016

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or their blood – they are more likely to feel generous and dedicated to the cause, according to new research by…

Read more
Posted: May 10, 2016

Many organizations survive off of the support from their volunteers. Showing volunteers exactly how their work benefits the people they serve can keep them committed over the long term, according to a study published in the December 2015 journal Voluntas. The study, conducted by researchers Kerstin Alfes, Amanda Shantaz and Tina Saksida, involved survey…

Read more
Posted: April 28, 2016

By Kaylis Baxter Religious conservatives are more liberal with their wallets when it comes to charitable donations. These results come from a study published in the October 2015 Journal of Applied Business and Economics. Researchers Roger J. Edger III, Bruce D. McDonald III and Amanda L. Wilsker used survey data from 1,530 adults…

Read more
Posted: April 14, 2016

Research & Insights

Why Some People Don’t Give

People are less likely to feel compassion for others if they believe that lending a hand will be emotionally taxing. In fact, research suggests that when individuals feel that coming to someone’s aid will be more exhausting than rewarding, they dehumanize people in need and blame them for bringing problems,…

Read more
Posted: January 20, 2016

Guess what? More research confirms that we respond best to calls to charity for people different from us when messages are framed in terms of our personal principles. A study, published in the Journal of Applied Social Psychology, involved two experiments and was conducted by psychologist Mitchell M. Lorenz and his colleagues. Both experiments involved…

Read more
Posted: October 19, 2015