Emotions

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

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Posted: July 6, 2016

Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in their political party. In a new study published in the August 2015 Journal of Communication, communications scholar Brian Weeks found…

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Posted: April 19, 2016

People don’t always make ethical decision when they make purchases. Even when consumers know a brand’s sustainability and labor practices, they continue to make socially irresponsible decisions and may go as far as to criticize those who make responsible choices, according to new research from marketing scholar Daniel Zane and…

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Posted: February 10, 2016

Many are searching for ways to boost support for those overseas who are suffering from the outbreaks of infectious diseases. Communications scholar Janet Yang from the University of Buffalo found that evoking feelings of sadness can increase support for countries plagued by infectious diseases, like ebola. The findings were published…

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Posted: February 8, 2016

Research & Insights

Why Some People Don’t Give

People are less likely to feel compassion for others if they believe that lending a hand will be emotionally taxing. In fact, research suggests that when individuals feel that coming to someone’s aid will be more exhausting than rewarding, they dehumanize people in need and blame them for bringing problems,…

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Posted: January 20, 2016