Charity

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or their blood – they are more likely to feel generous and dedicated to the cause, according to new research by…

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Posted: May 10, 2016

Many organizations survive off of the support from their volunteers. Showing volunteers exactly how their work benefits the people they serve can keep them committed over the long term, according to a study published in the December 2015 journal Voluntas. The study, conducted by researchers Kerstin Alfes, Amanda Shantaz and Tina Saksida, involved survey…

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Posted: April 28, 2016

Research & Insights

Can Facebook Increase Charity?

People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in.   These results come from a study conducted by Marco Castillo, Ragan Petrie and Clarence Wardell, and are published in the June 2014 issue…

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Posted: April 21, 2016

By Kaylis Baxter Religious conservatives are more liberal with their wallets when it comes to charitable donations. These results come from a study published in the October 2015 Journal of Applied Business and Economics. Researchers Roger J. Edger III, Bruce D. McDonald III and Amanda L. Wilsker used survey data from 1,530 adults…

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Posted: April 14, 2016

Facebook isn’t just a great place to stalk your ex and catch up with old friends, it is also a great place to fundraise. Nonprofits, especially smaller organizations, can benefit from leveraging Facebook to raise money. Using Facebook lets organizations take advantage of the “social network effect,” where calls for…

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Posted: March 24, 2016

From the ice bucket challenge to the polar plunge, more millennials are getting involved in and sharing causes they care about on social media. Millennials are more likely to get involved with charities when they can see how their actions can help others. Efforts to raise money on Facebook that…

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Posted: March 17, 2016

Many are searching for ways to boost support for those overseas who are suffering from the outbreaks of infectious diseases. Communications scholar Janet Yang from the University of Buffalo found that evoking feelings of sadness can increase support for countries plagued by infectious diseases, like ebola. The findings were published…

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Posted: February 8, 2016

Research & Insights

Why Some People Don’t Give

People are less likely to feel compassion for others if they believe that lending a hand will be emotionally taxing. In fact, research suggests that when individuals feel that coming to someone’s aid will be more exhausting than rewarding, they dehumanize people in need and blame them for bringing problems,…

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Posted: January 20, 2016

Guess what? More research confirms that we respond best to calls to charity for people different from us when messages are framed in terms of our personal principles. A study, published in the Journal of Applied Social Psychology, involved two experiments and was conducted by psychologist Mitchell M. Lorenz and his colleagues. Both experiments involved…

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Posted: October 19, 2015