News

Dual Coding Theory

People have different systems in their mind for processing information: one system for visual imagery and one for verbal communication. Visual and verbal communication are processed differently in the human… Continue Reading Dual Coding Theory

View Post

Diffusion of Innovation

Explains the pattern and speed at which ideas spread from their introduction to uptake in the wider society. Four elements influence the spread of the new idea: the innovation itself,… Continue Reading Diffusion of Innovation

View Post

Cultural Cognition

Refers to the tendency of individuals to conform their beliefs about disputed matters of fact (e.g., whether humans are causing global warming; whether the death penalty deters murder; whether gun… Continue Reading Cultural Cognition

View Post

Construal Level Theory

Describes the relationship between psychological distance and the extent to which people’s thinking (e.g., about objects and events) is abstract or concrete. The general idea is that the more distant… Continue Reading Construal Level Theory

View Post

Availability Bias

We use mental shortcuts when judging how likely or frequently an event will happen, because we tend to remember our most recent experience and therefore we put more value on… Continue Reading Availability Bias

View Post

View Post

1 min

Why Intersectional Stories Are Key to Helping the Communities We Serve

Telling diverse and inclusive stories for social change that center marginalized communities and build understanding requires that we show the complex ways communities experience systems of inequality. Published: Stanford Social… Continue Reading Why Intersectional Stories Are Key to Helping the Communities We Serve

View Post

View Post

2 min

Invest in Trust – a vaccine communications guide for CNAs

Invest in Trust: A Guide for Building COVID-19 Vaccine Trust Among Certified Nursing Assistants (CNAs) is designed to help nursing home leaders build COVID-19 vaccine confidence among certified nursing assistants… Continue Reading Invest in Trust – a vaccine communications guide for CNAs

View Post

View Post

1 min

Finding the Right Messenger for Your Message

Trusted messengers are important to the success of any advocacy campaign. Here are eight archetypes and four audience contexts to help organizers find the right ones. Published: Stanford Social Innovation… Continue Reading Finding the Right Messenger for Your Message

View Post

View Post

2 min

Alissa Richardson wins the 2021 frank research prize

Alissa Richardson, Ph.D., assistant professor of communications at USC Annenberg, received the 2021 Research Prize in Public Interest Communication awarded by the University of Florida Center for Public Interest Communications.… Continue Reading Alissa Richardson wins the 2021 frank research prize

View Post

View Post

2 min

Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines

The Center for Public Interest Communications at the University of Florida has received funding for two new projects that will offer science-informed tools to build support for COVD-19 vaccination among… Continue Reading Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines

View Post

Dual Coding Theory

Diffusion of Innovation

Cultural Cognition

Construal Level Theory

Availability Bias

Why Intersectional Stories Are Key to Helping the Communities We Serve

Invest in Trust – a vaccine communications guide for CNAs

Finding the Right Messenger for Your Message

Alissa Richardson wins the 2021 frank research prize

Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines

Strategic Communications Academy for UF Leaders & Scholars

Science Communications Course

Beyond raising awareness: How to create lasting change

To Win Against False Information, We Must Play Offense

This Untapped Tool Could Help Boost Vaccination Rates

The Secret to Better Storytelling for Social Change: Better Partnerships

The Science of Belief: Identify Perceptions of Harm

Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Strategic Communications Academy for University of Florida Engineering Scholars

Largest Study on Narratives About Philanthropy

Innovation Service of UNHCR: the UN Refugee Agency

Contact Us