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Cultural Cognition

Refers to the tendency of individuals to conform their beliefs about disputed matters of fact (e.g., whether humans are causing global warming; whether the death penalty deters murder; whether gun… Continue Reading Cultural Cognition

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Construal Level Theory

Describes the relationship between psychological distance and the extent to which people’s thinking (e.g., about objects and events) is abstract or concrete. The general idea is that the more distant… Continue Reading Construal Level Theory

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Availability Bias

We use mental shortcuts when judging how likely or frequently an event will happen, because we tend to remember our most recent experience and therefore we put more value on… Continue Reading Availability Bias

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1 min

Why Intersectional Stories Are Key to Helping the Communities We Serve

Telling diverse and inclusive stories for social change that center marginalized communities and build understanding requires that we show the complex ways communities experience systems of inequality. Published: Stanford Social… Continue Reading Why Intersectional Stories Are Key to Helping the Communities We Serve

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2 min

Invest in Trust – a vaccine communications guide for CNAs

Invest in Trust: A Guide for Building COVID-19 Vaccine Trust Among Certified Nursing Assistants (CNAs) is designed to help nursing home leaders build COVID-19 vaccine confidence among certified nursing assistants… Continue Reading Invest in Trust – a vaccine communications guide for CNAs

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1 min

Finding the Right Messenger for Your Message

Trusted messengers are important to the success of any advocacy campaign. Here are eight archetypes and four audience contexts to help organizers find the right ones. Published: Stanford Social Innovation… Continue Reading Finding the Right Messenger for Your Message

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2 min

Alissa Richardson wins the 2021 frank research prize

Alissa Richardson, Ph.D., assistant professor of communications at USC Annenberg, received the 2021 Research Prize in Public Interest Communication awarded by the University of Florida Center for Public Interest Communications.… Continue Reading Alissa Richardson wins the 2021 frank research prize

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2 min

Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines

The Center for Public Interest Communications at the University of Florida has received funding for two new projects that will offer science-informed tools to build support for COVD-19 vaccination among… Continue Reading Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines

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1 min

Coronavirus Vaccines: Identifying Ways to Build Public Trust

The pharmaceutical companies Pfizer and BioNtech announced Nov. 20, 2020, that they will seek emergency use authorization from the Food and Drug Administration for a vaccine to prevent COVID-19. On… Continue Reading Coronavirus Vaccines: Identifying Ways to Build Public Trust

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5 min

Ja’Kari Clayton: Leading the Way

Ja’kari Clayton is set to graduate from UF with a MA in Mass Communications and become the “first ever” graduate specializing in public interest communications. He’s also spent the last… Continue Reading Ja’Kari Clayton: Leading the Way

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Cultural Cognition

Construal Level Theory

Availability Bias

Why Intersectional Stories Are Key to Helping the Communities We Serve

Invest in Trust – a vaccine communications guide for CNAs

Finding the Right Messenger for Your Message

Alissa Richardson wins the 2021 frank research prize

Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines

Coronavirus Vaccines: Identifying Ways to Build Public Trust

Ja’Kari Clayton: Leading the Way

Beyond raising awareness: How to create lasting change

Strategic Communications Academy for UF Leaders & Scholars

Science Communications Short Course

This Untapped Tool Could Help Boost Vaccination Rates

Can #MeToo Have Lasting Influence?

The Science of What Makes People Care

Communicating the Complexity of Displacement in a Changing Climate

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Re-examining narratives on poverty and wealth — the BROKE project

Innovation Service of UNHCR: the UN Refugee Agency

Strategic Communications Academy for University of Florida Engineering Scholars

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