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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Recent posts

News

Tuning Into The Pictures In Your Brain

How researchers are channeling into people’s brainwaves to predict what will grab TV viewers the most. Continue Reading Tuning Into The Pictures In Your Brain
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  • 2 min

Tweet It Before You Eat It: Using Social Media To Stop Foodborne Illness From Going Viral

How social media can help take the bite out of the next bad food scare. Continue Reading Tweet It Before You Eat It: Using Social Media To Stop Foodborne Illness From Going Viral
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  • 1 min

Time For Men To Man Up And Acknowledge They Have A Caring Side

It takes a real man to admit he has a softer, caring side. Continue Reading Time For Men To Man Up And Acknowledge They Have A Caring Side
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  • 2 min

Hipsters: First To Adopt Latest Food, Clothes, Drinks. Maybe They’ll Set Trends Too On Avoiding Risky Behavior

One of these days being “cool” might mean steering clear of risky behavior. Continue Reading Hipsters: First To Adopt Latest Food, Clothes, Drinks. Maybe They’ll Set Trends Too On Avoiding Risky Behavior
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  • 1 min

Meet the New Spokespeople For Climate Change: Politicians

Who are you going to believe on the subject of climate change -- the media or politicians? Don’t be surprised if you pick wrong. Continue Reading Meet the New Spokespeople For Climate Change: Politicians
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  • 1 min

Naming and Shaming Corporate Offenders Causes Pain, Then Change

Turns out that activist campaigns that “name and shame” companies take their toll as consumers who learn of their offending behaviors curtail purchases. Continue Reading Naming and Shaming Corporate Offenders Causes Pain, Then Change
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  • 3 min

Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You

Campaigns aiming to reduce HIV/AIDs infection rates among black American women fail when those who are targeted feel they are being singled out or addressed in ways that make them uncomfortable. Continue Reading Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You
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Conservatives and Liberals Will Probably Disagree About Why They Disagree

The inability of conservatives and liberals to see eye to eye on issues might be hard wired into our brains. Continue Reading Conservatives and Liberals Will Probably Disagree About Why They Disagree
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  • 3 min

Message to Myself: “Wow…I Can Do It!”

Want to make the world a better place? Don’t wait to be told—you can give yourself permission to do so whenever you’re ready. Continue Reading Message to Myself: “Wow…I Can Do It!”
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  • 2 min

What You Value Most About Yourself Can Save Your Life

Getting people to focus on their overall wellbeing might make them less fearful about learning about what steps they need to take to maintain good health. Continue Reading What You Value Most About Yourself Can Save Your Life
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Professional Development
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
More of our work
  • The Science of Belief: Move Beyond “Us” and “Them” to “We”
  • How We Are Making Sure The Science We Share Is Good
  • To Win Against False Information, We Must Play Offense
  • Why each side of the partisan divide thinks the other is living in an alternate reality
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
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Center for Public Interest Communications
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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