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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
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Recent posts

News

Science, Environmental Journalists Warming To New Notions Of “Objectivity”

To avoid being duped by global change deniers who have misled the public in the past, environmental writers are increasingly limiting their coverage of global warming and climate change to just facts that carry the weight of scientific evidence. Continue Reading Science, Environmental Journalists Warming To New Notions Of “Objectivity”
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  • 2 min

Don’t Listen. (It Might Be Good For You.)

Ever wonder why your best-intended and undoubtedly thoughtful communications efforts to get people to change their ways—like adopt more healthy behavior—seem to be hitting a wall? Here's why. Continue Reading Don’t Listen. (It Might Be Good For You.)
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Even Farmers Suffering From Drought Think Global Warming Science Is All Wet

Who would have expected that farmers who make a living off the land and experience the devastating effects of climate change would be global warming skeptics. Continue Reading Even Farmers Suffering From Drought Think Global Warming Science Is All Wet
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  • 2 min

Lessons from Lyric Writers Will Tune Up Your Messages So They Really Sing

Writers of popular song hits can teach you a thing or two about messages that deliver an emotional wallop. Continue Reading Lessons from Lyric Writers Will Tune Up Your Messages So They Really Sing
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  • 1 min

You Didn’t Ask, But Here’s What We Can Tell You About Porn and Same-Sex Marriage Attitudes

When people talk about how the media has helped make same-sex marriage more appealing to the public, they probably aren't including pornography in their list of favorable influences. Maybe they should. Continue Reading You Didn’t Ask, But Here’s What We Can Tell You About Porn and Same-Sex Marriage Attitudes
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  • 3 min

Even In Lopsided Climate Change Negotiations, Both Sides Can Win

One side might have to give up more than the other to reach agreement in global climate change negotiations, but the key to success may rest with being able to sell it as a fair deal to people back home. Continue Reading Even In Lopsided Climate Change Negotiations, Both Sides Can Win
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  • 2 min

We Can’t Be Tentative About Talking To Very Young Kids About Sex

The time to start talking to kids about sex is a lot earlier than most think. Continue Reading We Can’t Be Tentative About Talking To Very Young Kids About Sex
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  • 1 min

Time To Cool It With the Science Education About Global Warming

More public education about the science of climate change isn’t going to change minds. In fact it might just make the divide worse. Continue Reading Time To Cool It With the Science Education About Global Warming
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  • 2 min

Media Images and Self-Images: What You See May Not Be Who You Are

Although the intent is to show women at their best, even at the top of their professional game, sometimes those seeing those images see something entirely different. Continue Reading Media Images and Self-Images: What You See May Not Be Who You Are
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  • 2 min

It’s Ok to Get All Touchy, Feely About Female Condoms

What’s blocking more women from using female condoms to guard against sexually transmitted diseases? The simple fact few know what they are or how they work. Continue Reading It’s Ok to Get All Touchy, Feely About Female Condoms
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Professional Development
  • Beyond raising awareness: How to create lasting change
  • Science Communications Course 
  • Strategic Communications Academy for UF Leaders & Scholars
More of our work
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
  • The Science of Story Building
  • The Science of Belief: Use Values and Worldviews to Build Bridges
  • Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language
    Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • Staff professional development via ‘drip’ training integrated in Slack
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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