Campaign To Lower Calorie Intake Produces Sweet Results
The right messaging can encourage less consumption of sugary beverages. Continue Reading Campaign To Lower Calorie Intake Produces Sweet Results
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Center for Public Interest Communications
153 posts
How To Boo!-st Action On Climate Change
A new study suggests that to get people to take action on climate change, frightening them a little can be a good thing. But to succeed, you also have to show people how they can fight back. Continue Reading How To Boo!-st Action On Climate Change
What We’re Learning From What Others Are Discovering
One of our priorities at frank is finding and sharing research that can lead to better social change communications practice. Continue Reading What We’re Learning From What Others Are Discovering
No Small Talk: How Discussions About Weather Reveal Our Political Affiliations
Democrats and Republicans don’t agree on a lot, including whether it's warm or cold outside.
Continue Reading No Small Talk: How Discussions About Weather Reveal Our Political Affiliations
When Millennials “Like” You, They Expect Something In Return
It's likely your organization's Facebook page gets a lot of likes from Millennials. Here's what makes them want to stay engaged with you. Continue Reading When Millennials “Like” You, They Expect Something In Return
When The Truth Hurts
One of the painful lessons from a new study is that even hearing the truth doesn't always encourage people to do what's best for them. Continue Reading When The Truth Hurts
How Time Online Rallies Offline Political Engagement
Time spent on Facebook and other social media is translating into online political engagement and activism. Continue Reading How Time Online Rallies Offline Political Engagement
Baad News: People Let Politicians Tell Them What To Think
Despite the fact the favorability rating of political leaders keep dropping, their power to influence our thinking remains strong. Continue Reading Baad News: People Let Politicians Tell Them What To Think
Why It’s In Your Best Interest Not To Touch The Mute Button
Exposure to diverse political views on social media may actually be making us more politically moderate--and even interested in hearing viewpoints different than our own. Continue Reading Why It’s In Your Best Interest Not To Touch The Mute Button
We Like All Things Local, Even Messages About Climate Change
Messages that expose the local threats of climate change have a greater chance of inspiring audiences to take action. Continue Reading We Like All Things Local, Even Messages About Climate Change