science

Changemakers in Action: Dr. Audrey Goldfarb

composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"

Interview by Kate McNamara As a newly minted PhD in telomere biology and now a postdoctoral researcher in the Korb Lab at the University of Pennsylvania Perelman School of Medicine,… Continue Reading Changemakers in Action: Dr. Audrey Goldfarb

View Post

3 min

Psychology Helps Explain Why People Are Prejudiced

How’s your head feeling? We ask because we assume you’ve probably banged it against a wall a few times in bewilderment at the prejudiced attitudes people continue to hold despite… Continue Reading Psychology Helps Explain Why People Are Prejudiced

View Post

2 min

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers

View Post

2 min

In Science We Trust

For many science geeks, the image of the Republican Party has been tarnished in recent years by its seemingly extreme anti-science views. However, a new study suggests that Republican views… Continue Reading In Science We Trust

View Post

2 min

Use Pictures of Scientists to Correct Vaccine Myths

Photos of scientists can help correct the false perception that vaccines cause autism. Continue Reading Use Pictures of Scientists to Correct Vaccine Myths

View Post

2 min

How to Talk About Climate Change Science

To persuade climate change skeptics, ditch the metaphors and keep it simple. Pie charts and simple statements about the scientific consensus are more effective than longer metaphors in communicating about… Continue Reading How to Talk About Climate Change Science

View Post

Changemakers in Action: Dr. Audrey Goldfarb

Psychology Helps Explain Why People Are Prejudiced

Moving Climate Change Skeptics to Believers

In Science We Trust

Use Pictures of Scientists to Correct Vaccine Myths

How to Talk About Climate Change Science

Strategic Communications Academy for UF Leaders & Scholars

Science Communications Course

Beyond raising awareness: How to create lasting change

Re-examining narratives on poverty and wealth — the BROKE project

Communicating the Complexity of Displacement in a Changing Climate

Why Intersectional Stories Are Key to Helping the Communities We Serve

The Science of Story Building

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Moving Beyond Awareness to Achieve Policy Change

Innovation Service of UNHCR: the UN Refugee Agency

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

Strategic Communications Academy for University of Florida Engineering Scholars

Contact Us