science

Changemakers in Action: Dr. Audrey Goldfarb

composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"

Interview by Kate McNamara As a newly minted PhD in telomere biology and now a postdoctoral researcher in the Korb Lab at the University of Pennsylvania Perelman School of Medicine,… Continue Reading Changemakers in Action: Dr. Audrey Goldfarb

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3 min

Psychology Helps Explain Why People Are Prejudiced

How’s your head feeling? We ask because we assume you’ve probably banged it against a wall a few times in bewilderment at the prejudiced attitudes people continue to hold despite… Continue Reading Psychology Helps Explain Why People Are Prejudiced

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2 min

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers

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2 min

In Science We Trust

For many science geeks, the image of the Republican Party has been tarnished in recent years by its seemingly extreme anti-science views. However, a new study suggests that Republican views… Continue Reading In Science We Trust

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2 min

Use Pictures of Scientists to Correct Vaccine Myths

Photos of scientists can help correct the false perception that vaccines cause autism. Continue Reading Use Pictures of Scientists to Correct Vaccine Myths

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2 min

How to Talk About Climate Change Science

To persuade climate change skeptics, ditch the metaphors and keep it simple. Pie charts and simple statements about the scientific consensus are more effective than longer metaphors in communicating about… Continue Reading How to Talk About Climate Change Science

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Changemakers in Action: Dr. Audrey Goldfarb

Psychology Helps Explain Why People Are Prejudiced

Moving Climate Change Skeptics to Believers

In Science We Trust

Use Pictures of Scientists to Correct Vaccine Myths

How to Talk About Climate Change Science

Beyond raising awareness: How to create lasting change

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

Persuasion in a “Post-Truth” World

How to Build Better Calls to Action

Can #MeToo Have Lasting Influence?

How to Tell Stories About Complex Issues

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

Science-based communication strategy on COVID for the UN Verified Initiative

Largest Study on Narratives About Philanthropy with the Council on Foundations

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