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When facts make people uncomfortable because they clash with worldviews, they sometimes refuse to believe them. Continue Reading The Truth About Why Some People Believe Fiction Over Facts

The right messaging can encourage less consumption of sugary beverages. Continue Reading Campaign To Lower Calorie Intake Produces Sweet Results

A new study suggests that to get people to take action on climate change, frightening them a little can be a good thing. But to succeed, you also have to show people how they can fight back. Continue Reading How To Boo!-st Action On Climate Change

Democrats and Republicans don’t agree on a lot, including whether it's warm or cold outside. Continue Reading No Small Talk: How Discussions About Weather Reveal Our Political Affiliations

It's likely your organization's Facebook page gets a lot of likes from Millennials. Here's what makes them want to stay engaged with you. Continue Reading When Millennials “Like” You, They Expect Something In Return

Time spent on Facebook and other social media is translating into online political engagement and activism. Continue Reading How Time Online Rallies Offline Political Engagement

Despite the fact the favorability rating of political leaders keep dropping, their power to influence our thinking remains strong. Continue Reading Baad News: People Let Politicians Tell Them What To Think