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By Melissa Bailey  Researchers: Meghan Bridgid Moran, San Diego State University Steve Sussman, University of Southern California New research suggests targeting young people based on how they self-identify – such… Continue Reading Kids These Days: Teens respond to health messages aimed at their clique

Although public health experts know that increased physical exercise is a great way to stay healthy, getting the message out can be challenging. But new research suggests that factoring the… Continue Reading Gender-specific Language Gets Your Message Into Shape

Understanding how to use language effectively for fundraising is critical for non-profits, especially given the importance of annual fundraising events in boosting their financial reserves. But new research suggests that… Continue Reading The best language to boost donations

By Melissa Bailey Researchers: Ganna Kostygina, University of California San Francisco Ellen J. Hahn and Mary Kay Rayens, University of Kentucky College of Nursing Anti-smoking groups have relied on a… Continue Reading Faith-Based Messaging Can Help Rural Smokers Buck the Habit

If you’re looking for a theme for your next fundraising campaign, here’s one you may want to consider: death. We’re serious – new research out of the University of Social… Continue Reading Some Ghoulish Findings about Fear of Death and Charitable Giving

New research suggests that increasing pro-social behaviors like generosity may be as simple as reminding people that they are part of something larger than themselves. Researchers Paul K. Piff of… Continue Reading The Power of Awe in Increasing Generosity

New research out of Germany brings some good news for environmental advocates: Boosting your audience’s compassion levels may increase their environmentalist tendencies. Researchers Stefan Pfattheicher and Claudia Sassenrath of Ulm… Continue Reading The Tree Huggers Got It Right: The Link Between Compassion and Conservation

If the term “climate change denier” conjures up an image for you of a conservative, white male, you may not be simply falling for a stereotype. Research by sociologists Aaron… Continue Reading Not So Cool: Conservative White Men Are More Likely to Deny Climate Change