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Worth Comparing: “More Than” Statements Are More Persuasive

Quick: which of these two statements do a better job persuading you that there’s an imbalance between what men and women earn in the workplace: Women make 21 percent less than… Continue Reading Worth Comparing: “More Than” Statements Are More Persuasive

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3 min

How Feeling Threatened Biases Our Internet Searches

New research suggests that feeling threatened can lead us to bias our Internet searching towards reassuring, positive information, while potentially ignoring important warning signs. These results come from a series… Continue Reading How Feeling Threatened Biases Our Internet Searches

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2 min

Star Power: How Celebrities Shape Our Understanding of Breast Cancer

Deciding whether to undergo a mastectomy as part of treatment for breast cancer can be a difficult decision for women to make. But new research indicates that media coverage of celebrities undergoing preemptive mastectomies and reconstructive surgery can boost public knowledge about options both before and after the procedure. Continue Reading Star Power: How Celebrities Shape Our Understanding of Breast Cancer

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2 min

Using Social Media Can Help Reach Vulnerable Communities

By Jaclyn Ramos Researchers Omar Martinez, Elwin Wu, Andrew Z. Shultz, Javier López Rios, Theo Sandfort, Justin Manusov, Alex Carballo-Dieguez and Robert H. Remien, Columbia University Jonathan Capote, AID for AIDS International Hugo Ovejero,… Continue Reading Using Social Media Can Help Reach Vulnerable Communities

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2 min

Thinking About Morality Encourages Charitable Actions

In an increasingly busy world, nonprofits often have the difficult task of convincing volunteers to donate their time. New research suggests that one potential strategy for fighting the time-crunch involves getting people to think about how their actions reflect what kind of a person they are morally. Continue Reading Thinking About Morality Encourages Charitable Actions

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2 min

A Winning Combination for Anti-Smoking Cigarette Labels

New research suggests that cigarette labels emphasizing the benefits of quitting (rather than the consequences of continuing to smoke) are more likely to motivate young people to kick the habit. Continue Reading A Winning Combination for Anti-Smoking Cigarette Labels

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2 min

Reputation Matters In Partnerships Between Businesses and Nonprofits

Businesses and nonprofits win when they partner together, but new research suggests that the business’ reputation has an impact on which side gets the biggest boost. Continue Reading Reputation Matters In Partnerships Between Businesses and Nonprofits

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4 min

6 Simple Steps to Understanding Your Audiences Through Research

Research can be a powerful tool to help inform strategic planning processes, by helping organizations better define audience segments, vet early stage ideas, and identify new impact opportunities ahead. Jen Barth, founder of Big Small Brands, a Portland-based branding consultancy, shares 6 best practices to help you better understand and engage the communities you serve. Continue Reading 6 Simple Steps to Understanding Your Audiences Through Research

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2 min

Does Believing in a “Fair” System Stall Social Movements?

A new study has some surprising findings about the connection between the belief that we can change the political system and our willingness to mobilize. It turns out that –… Continue Reading Does Believing in a “Fair” System Stall Social Movements?

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2 min

Make It Personal: Identifying with a Charity May Increase Donations

Charity work may be about creating a better world for everyone, but when it comes to boosting donations for an individual organization, a little bit of competition can help. These… Continue Reading Make It Personal: Identifying with a Charity May Increase Donations

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Worth Comparing: “More Than” Statements Are More Persuasive

How Feeling Threatened Biases Our Internet Searches

Star Power: How Celebrities Shape Our Understanding of Breast Cancer

Using Social Media Can Help Reach Vulnerable Communities

Thinking About Morality Encourages Charitable Actions

A Winning Combination for Anti-Smoking Cigarette Labels

Reputation Matters In Partnerships Between Businesses and Nonprofits

6 Simple Steps to Understanding Your Audiences Through Research

Does Believing in a “Fair” System Stall Social Movements?

Make It Personal: Identifying with a Charity May Increase Donations

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