Research & Insights

It turns out that conspiracy theorists aren’t the isolated loners you might expect. In fact, for some people with a high level of personal uncertainty, believing in conspiracy theories is… Continue Reading Concern for Your Community May Feed Conspiracy Theories

A study from Northwestern University and Georgetown University challenges the assumption that people who have successfully overcome setbacks – such as unemployment or bullying – are more sympathetic to those… Continue Reading Been There, Done That: Sometimes Experience Makes Us Less Empathetic

Here’s a warning for politicians who like to use stories about their family to frame political discussions: A new study out of the University of Dayton and the University of… Continue Reading It’s Not Me, It’s You: Breaking Up With Relationship Metaphors

Jeffrey W. Jordan, President and Executive Creative Director of Rescue Social Change Group, a behavior change marketing company, shares insights from the field for effective behavior change marketing for social change. Continue Reading Why Commercial Marketers Make Bad Behavior Change Marketers

Want to get self-centered people to act more charitably?  Threaten to tell their friends how selfish they are. According to research, the fear of damage to a person’s reputation can… Continue Reading Psst! Research Says that Gossip Can Make Us More Generous

When it comes to persuading your political rivals to support issues that seem to go against their core values, research suggests showing them how the causes align with their moral… Continue Reading Use the Right Moral Message to Bridge the Partisan Divide

Halloween is just around the corner, which means that all the ghosts and ghouls will be coming out to play. But research suggests that fear isn’t just fun on Halloween… Continue Reading 3 Spooktacular Studies On Using Fear In Your Next Campaign

In today's political climate, science is often treated as a partisan issue. However, in the new issue of Issues in Science and Technology, Andy Burness, writes about “Bipartisan Science," and calls for an effort to organize behind research that can attract both Republican and Democrat support. Continue Reading Bipartisan Science and a Call to Action