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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

frank videos

18 posts

Frank Edwards: Digital Activism and Non-Violent Conflict

Frank Edwards has been involved in several initiatives bridging the gap between activism and digital media, notably as an editor with the Austin Independent Media Center, a community organizer with… Continue Reading Frank Edwards: Digital Activism and Non-Violent Conflict
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Lia Kelinsky Jones: ‘Wicked Problems and the Co-Creation Imperative’

Civic Science Fellow Lia Kelinsky-Jones is an interdisciplinary social scientist active in building university-community policy projects and partnerships. Lia realized that through intentional actions today, we can provide sustainable sources… Continue Reading Lia Kelinsky Jones: ‘Wicked Problems and the Co-Creation Imperative’
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John Passacantando: How to be a Peaceful Warrior

John Passacantando of the Eco-Accountability Project talks about the importance of activism. “When we encounter Goliath on our travels, trip him up.” Democracy is a do-it-yourself endeavor that we must… Continue Reading John Passacantando: How to be a Peaceful Warrior
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Moral Uprising with the Poor People’s Campaign

Reverend and co-chair of the Poor People’s Campaign Liz Theoharis highlights the work of the Poor People’s Campaign. Lack of access to healthcare, liveable wages, and affordable housing drives the… Continue Reading Moral Uprising with the Poor People’s Campaign
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Jessica Wells: Big Ideas from Small Places

Jessica Wells is a writer and strategic communicator who recently left the Sunshine State to explore Raleigh, N.C. She works on behalf of more than 540 great hometowns at the… Continue Reading Jessica Wells: Big Ideas from Small Places
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Gabriela Gomez: The Stories Seldom Shared

Gabriela Gomez is an international relations major set to graduate from Montgomery College in 2015. During her time at the college, Gabriela has participated in Women Who Care Ministries and… Continue Reading Gabriela Gomez: The Stories Seldom Shared
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You Say You Want a (Storytelling) Revolution

Mark Little, founder of Storyful: “I’m in the company of people just like myself, who believe not just in the possibility of change, but I think–I hope–you all agree with… Continue Reading You Say You Want a (Storytelling) Revolution
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David Sleeth-Keppler: Getting Informal on Climate Change

David Sleeth-Keppler, 2015 frank Prize winner, talks about trust. Specifically, he asks honestly who trusts what scientists have to say about climate change. Only about half of Americans think like… Continue Reading David Sleeth-Keppler: Getting Informal on Climate Change
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Andy Burness: Long Live Public Interest Communications

Andy Burness is the founder and president of Burness Communications, whose mission is to empower people with information that can be used to improve the human condition and advance social… Continue Reading Andy Burness: Long Live Public Interest Communications
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David Bornstein: Problems Shout, Solutions Whisper

David Bornstein is a journalist and author who focuses on social innovation. He co-authors the Fixes column in The New York Times Opinionator section, which explores and analyzes potential solutions… Continue Reading David Bornstein: Problems Shout, Solutions Whisper
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More of our work
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    This Untapped Tool Could Help Boost Vaccination Rates
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • Illustration by Ailadi
    Outsmart Gender Bias through Design
  • The Science of What Makes People Care
Latest from the Center
  • PRNEWS 2027 Agency Elite Top 120 badge
    UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
How We Help – Case Studies
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
  • illustration of hand holding United States flag
    Covering immigration in local news—an exploration by Define American
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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