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More of our work

The Science of Story Building
The Science of Belief: Identify Perceptions of Harm
How to Build Better Calls to Action
Persuasion in a “Post-Truth” World

Latest from the Center

Paper exploring local discursive frames of poverty and race wins 2023 research prize
Center welcomes two collaborators in research and strategy
Center announces three finalists for the $10,000 public interest communications research prize
Center honors the memory of colleague Rakeem Robinson

How We Help – Case Studies

Innovation Service of UNHCR: the UN Refugee Agency
Covering immigration in local news—an exploration by Define American
Re-examining narratives on poverty and wealth — the BROKE project

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Center for Public Interest Communications
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

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