frankology

Make it Personal to Increase Support for Your Cause

To increase connection to your cause, ask people to get personal. When people give something personal – like their name in the form of a signature, their personal property or… Continue Reading Make it Personal to Increase Support for Your Cause

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2 min

In Science We Trust

For many science geeks, the image of the Republican Party has been tarnished in recent years by its seemingly extreme anti-science views. However, a new study suggests that Republican views… Continue Reading In Science We Trust

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2 min

Volunteers Stay When They See the Difference They Make

Many organizations survive off of the support from their volunteers. Showing volunteers exactly how their work benefits the people they serve can keep them committed over the long term, according to a study published… Continue Reading Volunteers Stay When They See the Difference They Make

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2 min

Use Pictures of Scientists to Correct Vaccine Myths

Photos of scientists can help correct the false perception that vaccines cause autism. Continue Reading Use Pictures of Scientists to Correct Vaccine Myths

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2 min

Emotions Make Us Blind to Political Lies

Anger and anxiety seem to be driving the polls this election cycle. As emotions run wild, people are more likely to be grab on to misinformation purported by others in… Continue Reading Emotions Make Us Blind to Political Lies

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2 min

How to Talk About Climate Change Science

To persuade climate change skeptics, ditch the metaphors and keep it simple. Pie charts and simple statements about the scientific consensus are more effective than longer metaphors in communicating about… Continue Reading How to Talk About Climate Change Science

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3 min

The Evangelical Anti-LGBT Strategy

The battle for marriage equality may be technically over, but the fight for LGBT rights rages on. On March 23rd, North Carolina passed a new anti-LGBT law, overturning Charlotte’s non-discrimination… Continue Reading The Evangelical Anti-LGBT Strategy

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Make it Personal to Increase Support for Your Cause

In Science We Trust

Volunteers Stay When They See the Difference They Make

Use Pictures of Scientists to Correct Vaccine Myths

Emotions Make Us Blind to Political Lies

How to Talk About Climate Change Science

The Evangelical Anti-LGBT Strategy

Science Communications Course

Beyond raising awareness: How to create lasting change

Strategic Communications Academy for UF Leaders & Scholars

Outsmart Gender Bias through Design

Stop Raising Awareness Already

The Science of Story Building

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

UF Center for Public Interest Communications Cited by PRNews Among 120 Global ‘Elite’ Agencies

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

Staff professional development via ‘drip’ training integrated in Slack

Largest Study on Narratives About Philanthropy with the Council on Foundations

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