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    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
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      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
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Posts by tag

Environment

4 posts

Moving Climate Change Skeptics to Believers

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing… Continue Reading Moving Climate Change Skeptics to Believers
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  • 5 min

The 5 Climate Change Communication Studies You Need to Know

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know. Continue Reading The 5 Climate Change Communication Studies You Need to Know
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  • 2 min

How Conservation Campaigns Fail

Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014… Continue Reading How Conservation Campaigns Fail
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  • 2 min

When it Comes to Climate Change Seeing is Believing and Feeling.

New research suggests that climate skeptics and deniers may struggle to picture climate change. When asked to describe images of what climate change looks like, they come up with nothing.… Continue Reading When it Comes to Climate Change Seeing is Believing and Feeling.
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More of our work
  • Photo by Klaus Nielsen:
    How to Use Stories to Bring ‘Us’ and ‘Them’ Together
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • How to Tell Stories About Complex Issues
  • Photo by Jean Balzan, pexels
    Building a Communication Strategy for Diversity and Inclusion
Latest from the Center
  • Teresa Gonzales and Nicole Bronzan
    Paper exploring local discursive frames of poverty and race wins 2023 research prize
  • Center welcomes two collaborators in research and strategy
  • 2023 Research Prize Finalists
    Center announces three finalists for the $10,000 public interest communications research prize
  • Rakeem Robinson
    Center honors the memory of colleague Rakeem Robinson
How We Help – Case Studies
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative

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Center for Public Interest Communications
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

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