Environment

Climate disaster films are an emerging genre that reflect people's desire to cope with a changing planet through art. How will they affect public attitudes on climate change?

Read more
Posted: August 1, 2016

Moving climate change skeptics to believers is fundamental if we are going to address the growing threat of global warming. Researchers are now studying strategies for reaching climate deniers. Emphasizing the scientific consensus on climate change can increase belief in the science and support for policy, according to new research published…

Read more
Posted: May 18, 2016

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know.

Read more
Posted: March 30, 2016

Research & Insights

How Conservation Campaigns Fail

Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014 issue of the journal Environmental Conservation, the results come from a survey conducted to evaluate the effectiveness of a communications…

Read more
Posted: March 15, 2016

New research suggests that climate skeptics and deniers may struggle to picture climate change. When asked to describe images of what climate change looks like, they come up with nothing. However, those who can visualize climate change are often more emotionally impacted by images than researchers previously believed, according to social…

Read more
Posted: February 15, 2016

Tuesday's midterm elections offered plenty of stark lessons for public interest communicators, including the tricky feat of how to keep politics out of a ballot issue.

Read more
Posted: November 5, 2014

Have something important to say? Be sure to include the “Caring Middle” – individuals of all political stripes who care deeply about the trajectory of our country, their fellow humans and the environment.

Read more
Posted: October 31, 2014

To make your point and score a victory, sometimes you have to be audacious and even a bit cheeky. Greenpeace shows how.

Read more
Posted: October 23, 2014

Research & Insights

Authenticity’s Long Trail

Sometimes telling not selling can be a more powerful -- and authentic -- way to get people to respond. That's what volunteers raising money for a 60-mile section of the North Carolina Mountain to Sea Trail are learning.

Read more
Posted: August 7, 2014