Diffusion of Innovation
Explains the pattern and speed at which ideas spread from their introduction to uptake in the wider society. Four elements influence the spread of the new idea: the innovation itself,… Continue Reading Diffusion of Innovation
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Cultural Cognition
Refers to the tendency of individuals to conform their beliefs about disputed matters of fact (e.g., whether humans are causing global warming; whether the death penalty deters murder; whether gun… Continue Reading Cultural Cognition
Construal Level Theory
Describes the relationship between psychological distance and the extent to which people’s thinking (e.g., about objects and events) is abstract or concrete. The general idea is that the more distant… Continue Reading Construal Level Theory
Availability Bias
We use mental shortcuts when judging how likely or frequently an event will happen, because we tend to remember our most recent experience and therefore we put more value on… Continue Reading Availability Bias
Why Intersectional Stories Are Key to Helping the Communities We Serve
Telling diverse and inclusive stories for social change that center marginalized communities and build understanding requires that we show the complex ways communities experience systems of inequality. Published: Stanford Social… Continue Reading Why Intersectional Stories Are Key to Helping the Communities We Serve
Invest in Trust – a vaccine communications guide for CNAs
Invest in Trust: A Guide for Building COVID-19 Vaccine Trust Among Certified Nursing Assistants (CNAs) is designed to help nursing home leaders build COVID-19 vaccine confidence among certified nursing assistants… Continue Reading Invest in Trust – a vaccine communications guide for CNAs
Finding the Right Messenger for Your Message
Trusted messengers are important to the success of any advocacy campaign. Here are eight archetypes and four audience contexts to help organizers find the right ones. Published: Stanford Social Innovation… Continue Reading Finding the Right Messenger for Your Message
Alissa Richardson wins the 2021 frank research prize
Alissa Richardson, Ph.D., assistant professor of communications at USC Annenberg, received the 2021 Research Prize in Public Interest Communication awarded by the University of Florida Center for Public Interest Communications.… Continue Reading Alissa Richardson wins the 2021 frank research prize
Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines
The Center for Public Interest Communications at the University of Florida has received funding for two new projects that will offer science-informed tools to build support for COVD-19 vaccination among… Continue Reading Two New Projects Will Produce Tools to Build Trust in COVID-19 Vaccines
Coronavirus Vaccines: Identifying Ways to Build Public Trust
The pharmaceutical companies Pfizer and BioNtech announced Nov. 20, 2020, that they will seek emergency use authorization from the Food and Drug Administration for a vaccine to prevent COVID-19. On… Continue Reading Coronavirus Vaccines: Identifying Ways to Build Public Trust