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Harnessing Influencers to Ignite Trust and Drive Change

Influencer marketing has earned its spot as a popular strategy in the communications playbook, but let’s be honest—it’s not enough to rack up views and followers. The real power of… Continue Reading Harnessing Influencers to Ignite Trust and Drive Change

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Science Communications Course

The course is open to all UF and public scientists, researchers and science communicators. Sessions are 3 hours long and take place live and online every other week over the summer of… Continue Reading Science Communications Course

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Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language

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2 min

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

The Council on Foundations and the Center for Public Interest Communications today announced the release of Philanthropy’s New Voice, the largest study ever of narratives in philanthropy. The report, resulting… Continue Reading Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

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Beyond raising awareness: How to create lasting change

Earn an Essentials in Public Interest Communications badge and credential. (Cohorts open for fall 2025.)

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Strategic Communications Academy for UF Leaders & Scholars

The 2025 academy will be offered in person on the main UF campus. (Sessions monthly from April 17 to September 25, 2025)

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3 min

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Teresa Gonzales, Ph.D., Elizabeth M. Thissell and Soumitra Thorat take home $10,000 Hon Prize in Public Interest Communications Research Researchers using ethnographic research in a small Midwestern town exploring discursive frames… Continue Reading Paper exploring local discursive frames of poverty and race wins 2023 research prize

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Center welcomes two collaborators in research and strategy

The UF Center for Public Interest Communications is thrilled to announce that internal negotiations with CJC administration has concluded and we’re able to formally welcome two faculty collaborators to the… Continue Reading Center welcomes two collaborators in research and strategy

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Harnessing Influencers to Ignite Trust and Drive Change

Science Communications Course

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Beyond raising awareness: How to create lasting change

Strategic Communications Academy for UF Leaders & Scholars

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Center welcomes two collaborators in research and strategy

Why Intersectional Stories Are Key to Helping the Communities We Serve

Changing Mindsets, Changing the Rules

Things I learned from YouTube stars, ex-extremists, and storytellers about fighting hate

The Science of What Makes People Care

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Changemakers in Action: Dr. Audrey Goldfarb

Science-based communication strategy on COVID for the UN Verified Initiative

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

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