News

How researchers are channeling into people’s brainwaves to predict what will grab TV viewers the most. Continue Reading Tuning Into The Pictures In Your Brain

How social media can help take the bite out of the next bad food scare. Continue Reading Tweet It Before You Eat It: Using Social Media To Stop Foodborne Illness From Going Viral

It takes a real man to admit he has a softer, caring side. Continue Reading Time For Men To Man Up And Acknowledge They Have A Caring Side

One of these days being “cool” might mean steering clear of risky behavior. Continue Reading Hipsters: First To Adopt Latest Food, Clothes, Drinks. Maybe They’ll Set Trends Too On Avoiding Risky Behavior

Who are you going to believe on the subject of climate change -- the media or politicians? Don’t be surprised if you pick wrong. Continue Reading Meet the New Spokespeople For Climate Change: Politicians

Turns out that activist campaigns that “name and shame” companies take their toll as consumers who learn of their offending behaviors curtail purchases. Continue Reading Naming and Shaming Corporate Offenders Causes Pain, Then Change

Campaigns aiming to reduce HIV/AIDs infection rates among black American women fail when those who are targeted feel they are being singled out or addressed in ways that make them uncomfortable. Continue Reading Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You