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Tweet It Before You Eat It: Using Social Media To Stop Foodborne Illness From Going Viral

How social media can help take the bite out of the next bad food scare. Continue Reading Tweet It Before You Eat It: Using Social Media To Stop Foodborne Illness From Going Viral

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1 min

Time For Men To Man Up And Acknowledge They Have A Caring Side

It takes a real man to admit he has a softer, caring side. Continue Reading Time For Men To Man Up And Acknowledge They Have A Caring Side

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2 min

Hipsters: First To Adopt Latest Food, Clothes, Drinks. Maybe They’ll Set Trends Too On Avoiding Risky Behavior

One of these days being “cool” might mean steering clear of risky behavior. Continue Reading Hipsters: First To Adopt Latest Food, Clothes, Drinks. Maybe They’ll Set Trends Too On Avoiding Risky Behavior

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1 min

Meet the New Spokespeople For Climate Change: Politicians

Who are you going to believe on the subject of climate change -- the media or politicians? Don’t be surprised if you pick wrong. Continue Reading Meet the New Spokespeople For Climate Change: Politicians

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1 min

Naming and Shaming Corporate Offenders Causes Pain, Then Change

Turns out that activist campaigns that “name and shame” companies take their toll as consumers who learn of their offending behaviors curtail purchases. Continue Reading Naming and Shaming Corporate Offenders Causes Pain, Then Change

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3 min

Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You

Campaigns aiming to reduce HIV/AIDs infection rates among black American women fail when those who are targeted feel they are being singled out or addressed in ways that make them uncomfortable. Continue Reading Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You

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Conservatives and Liberals Will Probably Disagree About Why They Disagree

The inability of conservatives and liberals to see eye to eye on issues might be hard wired into our brains. Continue Reading Conservatives and Liberals Will Probably Disagree About Why They Disagree

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3 min

Message to Myself: “Wow…I Can Do It!”

Want to make the world a better place? Don’t wait to be told—you can give yourself permission to do so whenever you’re ready. Continue Reading Message to Myself: “Wow…I Can Do It!”

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2 min

What You Value Most About Yourself Can Save Your Life

Getting people to focus on their overall wellbeing might make them less fearful about learning about what steps they need to take to maintain good health. Continue Reading What You Value Most About Yourself Can Save Your Life

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2 min

How To Make Narcissists Think Green Is The New Black

Maybe we can use some of that self-love that characterizes the attitudes and behavior of narcissists to convince them that by adopting more environmentally friendly lifestyles, others besides themselves will admire them for their choices. Continue Reading How To Make Narcissists Think Green Is The New Black

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Tweet It Before You Eat It: Using Social Media To Stop Foodborne Illness From Going Viral

Time For Men To Man Up And Acknowledge They Have A Caring Side

Hipsters: First To Adopt Latest Food, Clothes, Drinks. Maybe They’ll Set Trends Too On Avoiding Risky Behavior

Meet the New Spokespeople For Climate Change: Politicians

Naming and Shaming Corporate Offenders Causes Pain, Then Change

Want People To Listen? Talk to Them The Way You’d Want Someone To Talk To You

Conservatives and Liberals Will Probably Disagree About Why They Disagree

Message to Myself: “Wow…I Can Do It!”

What You Value Most About Yourself Can Save Your Life

How To Make Narcissists Think Green Is The New Black

Beyond raising awareness: How to create lasting change

Strategic Communications Academy for UF Leaders & Scholars

Science Communications Short Course

How We Are Making Sure The Science We Share Is Good

The Back-of-the-Envelope Guide to Communications Strategy

How to Tell Stories About Complex Issues

Most Americans believe we should have gun regulation. Here is why those who don’t are winning the debate.

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Paper exploring local discursive frames of poverty and race wins 2023 research prize

Innovation Service of UNHCR: the UN Refugee Agency

Invest in Trust – a vaccine communications guide for CNAs

Science-based communication strategy on COVID for the UN Verified Initiative

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