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Writers of popular song hits can teach you a thing or two about messages that deliver an emotional wallop. Continue Reading Lessons from Lyric Writers Will Tune Up Your Messages So They Really Sing

When people talk about how the media has helped make same-sex marriage more appealing to the public, they probably aren't including pornography in their list of favorable influences. Maybe they should. Continue Reading You Didn’t Ask, But Here’s What We Can Tell You About Porn and Same-Sex Marriage Attitudes

One side might have to give up more than the other to reach agreement in global climate change negotiations, but the key to success may rest with being able to sell it as a fair deal to people back home. Continue Reading Even In Lopsided Climate Change Negotiations, Both Sides Can Win

The time to start talking to kids about sex is a lot earlier than most think. Continue Reading We Can’t Be Tentative About Talking To Very Young Kids About Sex

More public education about the science of climate change isn’t going to change minds. In fact it might just make the divide worse. Continue Reading Time To Cool It With the Science Education About Global Warming

Although the intent is to show women at their best, even at the top of their professional game, sometimes those seeing those images see something entirely different. Continue Reading Media Images and Self-Images: What You See May Not Be Who You Are

How researchers are channeling into people’s brainwaves to predict what will grab TV viewers the most. Continue Reading Tuning Into The Pictures In Your Brain

How social media can help take the bite out of the next bad food scare. Continue Reading Tweet It Before You Eat It: Using Social Media To Stop Foodborne Illness From Going Viral